New Marketing Event Helps You Sell Without Selling!

Most managed services providers will run the first appointment and try to set up a network assessment as their next

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The BDR Titans Are Under Attack From The Olympians!

In the Greek legends the Titans ruled supreme until Cronus became fearful he would lose power and started making some bad decisions, namely eating his children. It was foretold through a muse that one of his children would seize power from him and the rest of the Titans. Perhaps this became a self fulfilling prophecy but either way Zeus lead the Olympians into battle and defeated the Titans, banishing them to Tartarus. The message here is that if you’re on Top then you have to be very careful because there is always someone gunning for your position from behind. In the case of the data backup world the current Titan is under attack from the new Olympians on the block, Axcient!

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Axcient Has Built A Better Data Backup Mouse Trap!

I have been watching what the disaster recovery industry has been offering in the market place for over 10 years. I have seen how the industry has evolved from the early days when computer consultants would fasten together their own data backup solutions with duct tape and bailing wire to the point when the first products where offered by IT Vendors through the channel. For much of this history there has been relatively little technology advancement as many vendors would simply ‘borrow’ their core technology and the only enhancements they would make was to with their sales and marketing. However, this is all about to change as a new disaster recovery juggernaut has entered the fray and has awakened this sleepy industry from it’s doldrums. Axcient has literally built a better mouse trap and outdone their competitors at every level but how can this impact your IT marketing?

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