Considerable Tips When Enabling MSP Sales Through Outbound Calling

MSP sales

MSP sales often rely on cutting-edge techniques such as Search Engine Optimization (SEO), Customer Relationship Management (CRM) software, and other modern methods of acquiring and converting leads. However, just because these methods are new, doesn’t mean they’re the only effective conversion strategies out there. Telesales is still exceptionally effective when done right.

Facilitating Better Telesales

There are two primary types of telesales: inbound and outbound. Of course, sales teams are utilizing power dialer solutions like those offered by PhoneBurner and other similar companies, which helps in higher sales outreach. Inbound sales are generally easier- however, outbound sales can produce even more conversions if you do them right. For example, don’t cold-call anyone in a phone book. That might work one out of a thousand times, but the other 999 will waste time and resources. Rather, strategically approach the issue using tactics like the following:

Representative Research Helps Pre-Qualify Leads, Saving Time and Increasing Conversion Rates

Regarding MSP sales of any kind, it’s absolutely fundamental to comprehensively research those you’re trying to convert. What are their pain points? What is your competition offering? In what ways have you been able to help existing clients? This is prequalification. Find areas of relevancy like these and present them during calls. Research about specific prospective clientele to determine which specific things you should focus on. The more closely you represent clientele needs in conversation, the greater your likelihood of converting prospects.

Utilizing Social Media for Lead Connection Online Represents a Strategically Fundamental Tactic

Social media can show you the understanding prospective clients have pertaining to the products or services you provide. Additionally, you can find new groups of leads you didn’t realize fit the products or services you provide. Utilizing social media to help direct where and who you call is a fundamental aspect of securing new clients in the modern marketing atmosphere.

Proper Conversation Preparation Beforehand Facilitates Prospect Need Anticipation

Before you call anybody, carefully prepare what you’re going to say. Know how the conversation is going to go based on two things: how previous conversations have gone, goals you have with present conversations, and what you’ve learned as a department.

Sometimes you’re calling a prospective client that you’ve had on the line multiple times, sometimes you’re calling a potential lead for the first time. If this is the case, be careful you’ve “vetted” them beforehand using what available data you can. Research, preparation, and objectives help streamline outbound sales calls.

Optimizing Telesales Technique

MSP sales will produce increased conversion through strategically optimized processes related to outbound calls. Prepare for the conversations you’ll have before calling prospective clients. Maximize social media effectiveness strategically to zero-in on best call-times, and lead needs. Research extensively for lead prequalification and conversion facilitation. Such tactics metaphorically “sharpen” all outbound calls, resulting in more effective rates of conversion.

Brent Whitfield

Brent Whitfield is the CEO of DCG Technical Solutions, a leading IT support firm based in Los Angeles. DCG helps clients choose, implement, and manage IT and cloud solutions that are cost-effective and reliable. And they have been providing IT support in the Los Angeles area since 1993. DCG’s pro-active approach to IT is ideally suited for companies who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep it that way. DCG was recognized among the Top 10 Fastest Growing MSPs in North America by MSP mentor. Brent has been featured in Fast Company, CNBC, Network Computing, Reuters, and Yahoo Business.