Are you worried that a business crisis could threaten your MSP company’s future and your employees’ future? If you prepare for the crisis before it happens, it can actually benefit your business.
Crisis planning is essential because sooner or later something bad is going to happen. Your plan should include a proactive approach to make sure your brand and business aren’t damaged. If you have a crisis management plan, you don’t have to say, ”What do we do now?” but you say, ”Here’s what we’re going to do.”
Read more about crisis management and how it benefits your company:
Leadership is Key
During a crisis, MSP company leadership pulls your employees together so you’re all working on the same page. Explain the facts so there’s no risk of rumors spreading through your business and online. Everyone from your receptionist to your sales team is ambassadors of your brand value. Make sure you give them the honest and right messaging.
Communicate with the Public
Just like you give your employees the facts, you have to let the public know what’s happened. You want to do this quickly and with empathy. This shows your transparency. If your customers see you’re not holding back any of the facts, they’ll stand behind you.
Set yourself up as an authority with useful and accurate information. You might have to deal with fake news, so you need to counteract it quickly. It seems lies and rumors spread faster than the truth. So, it’s important to grab the public’s attention with the truth and protect your company’s reputation.
When you communicate with the public or the media, follow these tips:
- Take responsibility for what happened
- Be accountable
- Be consistent with the information
- Determine your responses
- Create a website with up-to-date information
All these crisis communication tips can get the crisis under control.
Plan for Every Situation
Think about any situation that could affect your business flow. This includes plans for theft, IT and network problems, security breach, natural disasters, and public relations issues.
After you determine the crises you could face, calculate the worst-case scenario. This helps you deal with any monetary or reputation loss. The time to review and put policies into place to minimize the risks of a crisis is before it happens.
Also, ensure that you have assigned personnel responsible for dealing with the crisis.
Remember, preparing for a crisis and communicating appropriately can avert the crisis from a disaster to a learning opportunity.
Handle a Crisis Well
If you handle an MSP company crisis well, your business can become more respected. Your customers will see that you’re a victim of the crisis, rather than the villain. Like everything in management, the difference between a successful business and failure is planning.