An MSP business must run a website to be taken seriously in the modern age. Even “black-hat” tech groups have an internet presence on the dark web. Here’s where the conflict comes in: no website remains as effective as it innitially was upon first design. Over time, traffic needs shift, software and hardware developments change stylistic preferences, and your site becomes steadily less effective.
Accordingly, it’s integral to perform periodic–even somewhat continuous–site audits to keeping your online materials properly contemporary, easily-navigable, and relevant to your target clients. Several audit tips include the following:
Examine Site Design and Navigation
Your MSP business needs a site that’s intuitive to users who aren’t traditionally savvy with technology. Oftentimes, engineers design websites in elegant ways that maximize digital “space” and have elegant functionality. Joe Schmo your customer doesn’t understand any of that, and will be confused.
Your site design needs to be simple and intuitive. Avoid too many pop-ups–or any at all, really. If every time someone tries to click on something and an animated rendering of a menu gets in front of their cursor, that’s going to be irritating. Sometimes there’s a place for such design conventions, oftentimes there isn’t. Audit site design and navigation with regularity.
Be Sure Your Site Is Optimized for Mobile Use
More people access the web through mobile access portals than they do through desktop computers in modernity. Accordingly, all your online materials–especially your website–should be optimized to effectively, conveniently, and flawlessly interact with mobile devices.
You shouldn’t get rid of the old desktop design, but you should find a way of upgrading so that you’ve got mobile interactivity available for those accessing your site on the go.
Understand Site Load Times, Facilitate Swiftness
Websites need to load fast. The 5G era is upon us, and some are already whispering about 6G. Mobile connectivity iterations tend to come in ten-year intervals, but you can expect that to eventually become even quicker.
It’s absolutely essential that you keep site load times as short as it’s possible to. People do not like to wait around, and if they have to on your site, they’re apt to dismiss your services as beneath them.
Performing Effective Audits on Your Site
An MSP business today needs to take an approach to website management which essentially involves continuous upgrade. Audits at intervals are good, but the auditing process going forward needs to be a somewhat continuous feature of management. To that end, you want to be absolutely certain website load times are kept as short as possible. Everything should be quick on your website. It’s also notable that you’ll want mobile optimization to be at a high level–one that’s even competitive. Lastly, your site design must be intuitive and site navigation must be relatively simple.