Basic Steps to Help Your MSP Business Perform Effective Website Audits

MSP businessAn MSP business must run a website to be taken seriously in the modern age. Even “black-hat” tech groups have an internet presence on the dark web. Here’s where the conflict comes in: no website remains as effective as it innitially was upon first design. Over time, traffic needs shift, software and hardware developments change stylistic preferences, and your site becomes steadily less effective.

Auditing Tactics

Accordingly, it’s integral to perform periodic–even somewhat continuous–site audits to keeping your online materials properly contemporary, easily-navigable, and relevant to your target clients. Several audit tips include the following:

Examine Site Design and Navigation

Your MSP business needs a site that’s intuitive to users who aren’t traditionally savvy with technology. Oftentimes, engineers design websites in elegant ways that maximize digital “space” and have elegant functionality. Joe Schmo your customer doesn’t understand any of that, and will be confused.

Your site design needs to be simple and intuitive. Avoid too many pop-ups–or any at all, really. If every time someone tries to click on something and an animated rendering of a menu gets in front of their cursor, that’s going to be irritating. Sometimes there’s a place for such design conventions, oftentimes there isn’t. Audit site design and navigation with regularity.

Be Sure Your Site Is Optimized for Mobile Use

More people access the web through mobile access portals than they do through desktop computers in modernity. Accordingly, all your online materials–especially your website–should be optimized to effectively, conveniently, and flawlessly interact with mobile devices.

You shouldn’t get rid of the old desktop design, but you should find a way of upgrading so that you’ve got mobile interactivity available for those accessing your site on the go.

Understand Site Load Times, Facilitate Swiftness

Websites need to load fast. The 5G era is upon us, and some are already whispering about 6G. Mobile connectivity iterations tend to come in ten-year intervals, but you can expect that to eventually become even quicker.

It’s absolutely essential that you keep site load times as short as it’s possible to. People do not like to wait around, and if they have to on your site, they’re apt to dismiss your services as beneath them.

Performing Effective Audits on Your Site

An MSP business today needs to take an approach to website management which essentially involves continuous upgrade. Audits at intervals are good, but the auditing process going forward needs to be a somewhat continuous feature of management. To that end, you want to be absolutely certain website load times are kept as short as possible. Everything should be quick on your website. It’s also notable that you’ll want mobile optimization to be at a high level–one that’s even competitive. Lastly, your site design must be intuitive and site navigation must be relatively simple.

Nicholas Fortin

Nicholas Fortin is the President and Owner of Nexxen Technologies, which provides IT Support in West Palm Beach. With a wealth of experience in the IT Support and a very real sense of what it takes to run a successful business in Fort Lauderdale, he is the ideal person to help their clients achieve more through a more efficient use of technology. Nicholas is well versed in the management of computer networks, IT Infrastructure and Operations Services (IOS), as well as in IT services best practices for Boca Raton, due diligence, PCI-DSS, SOX, and HIPAA compliance. Nicholas is justifiably proud of his ability to establish and maintain excellent working relationships, not only with their clients and vendors but with his co-workers too. Their 98% customer retention rate is a source of pride to everyone on the Nexxen Technologies, Inc. team too!