3 Ways to Land More Clients for Your MSP Business

Looking at ways to gain new clients is a top priority for an MSP business. Finding new customers for your IT company is essential in expanding your business and gaining a competitive edge over the rest of the competition. Here’s how you can reach new clients:


#1 Create a Customer Profile

One of the main keys to marketing success is to create a target customer profile for your IT business. A target customer profile enables you to focus on a specific market and allows you to create a much more strategic approach in reaching clients. Keeping your customer profile up-to-date is also a smart idea to help your business keep up with the latest trends in the IT industry.


#2 Look at Ways to Build Client Trust

One of the best ways to build trust for your MSP business is to focus on answering common questions upfront. Creating a frequently asked question’s page on your website is a great way to inform potential clients and help them learn more about your company. Building the trust of each customer significantly enhances the chances of a long-term partnership with your IT company.


#3 Combine Sales & Marketing to Reach More Clients

Allowing your sales and marketing team to work together is one of the most effective ways to reach more clients. Your marketing team generates and engages leads while your sales team wraps up the entire process by closing the lead. The combination of these departments accelerates the entire buying process and can play a key role in helping you reach as many clients as possible.



Always looking at ways to grow your business and reach new clients is essential to the success of an MSP business. Creating a customer profile, building client trust, and combining your sales and marketing team are all key elements in maximizing your consumer base. Begin following these tips today to help your IT business grow and reach a wide range of clients.

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.