3 Ways to Improve Your Managed Services Marketing Strategy

One of the most effective ways to improve your managed services marketing strategy is to consistently create digital content. Over four billion people watch videos online each month, and nearly 40% of internet users listen to podcasts. Blogging is also a highly effective way to expand the reach of your IT company. However, the large amount of information available online makes it difficult for your content to stand out from the crowd. Following a few simple tactics can help you rise above your competitors and maximize the reach of your IT company.


Diversify Content

One of the key steps to a successful IT marketing campaign is to diversify your online content. You can do this in many different ways, such as offering white papers, webinars, blog posts, newsletters, and online videos. Diversifying your content will maximize your outreach and help you reach a wide range of customers.



Another managed services marketing tip is never fear to get personal with your potential clients. Personalization is highly effective in creating a powerful connection that will increase consumer engagement. Personalized content increases clickthrough rate while also boosting the number of social media shares.


Craft Enticing Headlines

The vast majority of people only read the headlines of an article. So, create an enticing headline to grab readers’ attention and ensure that they keep reading the article. A well-crafted headline intrigues a reader enough to click on the article and learn more about a particular topic. Emotional headlines are especially effective at grabbing the reader’s attention.

Understanding the various ways to improve your managed services marketing strategy is key to the long-term success of your MSP. Always diversifying your content, focusing on personalization and crafting enticing headlines are all important aspects of a marketing campaign. Creating high-quality content on a consistent basis will keep your audience coming back for more and is well worth the additional effort. Begin following these marketing tips today and experience the many advantages of utilizing an effective marketing campaign!

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.