IT Marketing Mistakes You Have to Avoid

Learning how to avoid common IT marketing mistakes is essential in today’s ultra-competitive work environment. An effective marketing strategy can be the difference in reaching a new customer. However, there are a few things you need to avoid when it comes to running your marketing campaign. Here are the top three marketing mistakes quite a lot of businesses make in their marketing, which you have to avoid:


  1. Not Setting Goals

One of the most common marketing mistakes is not setting goals. Simply creating a few social media accounts and posting content on an irregular basis is not effective in helping your IT company rise above the competition. Always setting attainable short-term and long-term goals will give your company direction and help your IT business reach its full potential.


  1. Failure to Understand Your Target Audience

Another common IT marketing mistake is the failure to understand your target audience. Understanding the unique needs of your potential clients is essential in helping you maximize your outreach. Taking the extra time to analyze your audience is always a great idea and will help you craft an effective marketing campaign.


  1. Lack of Quality Content

One of the keys to a successful SEO strategy is to focus on creating top-quality content on a consistent basis. Continually producing high-quality content will help you rank high in search results while also providing valuable information to your consumer base. You can create content in numerous ways, whether you are uploading social media posts or updating your blog on a weekly basis.

Learning how to avoid these common IT marketing mistakes is critical for your IT company to unlock its full potential and reach greater levels of success. Choosing to set realistic goals, understanding your target audience, and creating quality content can play a key role in helping you reach new customers. Always staying on top of the latest marketing trends will enable your IT business to remain competitive and will result in more lead conversions. Begin using these tips today and experience the many benefits of an effective marketing campaign!

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.