3 Ways to Build Your MSP Marketing Strategy

A solid and effective MSP marketing strategy is essential in helping your IT business grow and reach many more clients. One of the biggest challenges that IT companies face is understanding market orientation. Market orientation simply means when a company completely understands its market and the people that make decisions on purchasing their products or services. Market orientation can play a key role in maximizing revenue for your company and helping you gain clients.

Here are a few ways you can build upon your existing marketing strategies by focusing on market orientation:


  1. Focus on an Objective

One of the keys to a successful marketing strategy is to focus on a clear objective. Creating both short-term and long-term goals is a great way to get boardroom approval while also making it easier to get senior management to buy-in to market orientation.


  1. Document Your Findings

Another important step in MSP marketing is always to document your findings. Google Docs is a great way to add notes while making it easy to share with other employees. Gathering all of this data over a period of time is an invaluable resource that will help you focus on maximizing your marketing outreach.


  1. Monitor Brand Mentions on Social Media

Social media is an excellent way to gather information and learn more about your consumer base. Keeping track of your brand mentions on social media is an effective way to track your marketing campaigns. Many social media platforms also offer weekly and monthly reporting on your brand to help you better market your IT company.

Developing an MSP marketing strategy is essential in today’s work environment. The rise of digital media has made focusing on market orientation critical for IT providers. Always creating objectives, documenting your findings, and monitoring your brand on social media are all key aspects of a successful marketing campaign. The IT world is always competitive, but using these tactics can help your business rise above the competition and reach many more customers.

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.