Overcoming Market and Competitive Noise to Position the Brand of Your MSP Company
Create Compelling Brand Stories
As an MSP Company, it’s important that you design a marketing machine continuously producing clients. One way to do that is by developing brand stories which resonate with target demographics.
How to Design Brand Stories with the Intended Effect
Not all brand stories are created equal. Some resonate with one demographic over another. Sometimes your brand has a twofold outreach, oftentimes things are a bit more monolithic. Most SMBs start by catering to one sort of client, then expand. Still, even larger businesses are wise to design reflective brand narratives. Consider the following regardless of operational size:
Lean Into Clientele Perception
Your MSP company outreach should reflect public personas. If you’re in the “underdog” category, you could blow up. Then again, you might have a long while yet as the scrappy underdog of your tech community. Meanwhile, if you’re a larger business, you may be perceived as a local authority. Whichever of these describes you, lean into demographic perceptions for your brand story.
Use More Than One Format
Reach out in multiple formats. SEO-enriched content optimized for visibility online makes sense. Video on websites is good, as are images. Infographics also make sense, so do little comic strips appropriately sprinkled across your site. Consultation helps determine the most appropriate formats to pursue.
Be Consistent, Show Rather Than telling
Consistency is king. Also, your story should show through its progression how your brand is beneficial, rather than telling readers outright. Lastly, have a “hero” represent your brand that is representative of primary clients–this makes it easier for them to empathize and convert.
Brand Stories That Resonate
MSP company marketing benefits from effective brand narratives. Large or small, lean into your public perception. Use multiple formats. Lastly, retain consistency in “voice”, and be sure you show instead of telling. When you do these things with a brand story that reflects clients, you’ll achieve greater resonance in brand stories.
