Incorporating Psychological Segmentation Techniques into Your Managed Services Marketing

Too often, managed services marketing techniques try to brute-force their way into the psyche of prospective clients. This is more likely to annoy than convert. If you want to get clients on your side, you want to naturally conform your message to be comfortable to their way of thinking. 

 

Techniques in Psychological Optimization

There are many different schools of thought here, and contacting SEO groups can help you avoid some false starts. Generally, consultation is going to at the very least advise the following moves:

 

Psychological Profiling Should Inform Segmentation

In your managed services marketing, you need to segment prospective clients based on the size of the business involved, how likely they are to buy, where they are on the buyer’s journey, and other relevant factors.

Client psychology can be a segmentation factor for almost any client; group ones with preference “A” in one group, and those with opposing preference “Z” in another. Profiles should be designed and used to help classify prospective clients for such purposes. 

 

Additional Techniques Pertaining to Human Nature Induce Action

The psychology of human beings isn’t understood perfectly, but there are certain things which savvy marketers would be well-advised to consider. Classical conditioning can be done with coupons if you’re savvy. People respond to humor. Little things like these will enhance your output. 

 

Email Outreach Facilitates Metrics Showing Effective Repeatable Techniques

Because SEO and email outreach are built around metrics, applying psychological techniques allows you to consolidate and continuously optimize the tactics you use here. Some psychological techniques can be put “on reserve”, as it were, and applied during appropriate situations to greatest benefit. 

 

Incorporating Psychology into Marketing

If you keep metrics of email outreach for SEO purposes, you’ll be able to determine what psychological techniques work best. Using human nature and profiling to maximize content effectiveness should additionally have a positive effect on conversion numbers in your managed services marketing. 

Yoon Choi

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.