Email IT Marketing Tests to Help You Grow Your Business

Creating blogs is a great way to promote your business and become a leader in your industry. However, growing your audience isn’t always such an easy task. One of the most effective ways to improve your IT marketing is to focus on emails. Email marketing can drive additional traffic to your blog and open up more opportunities for your business to grow. Learning how to test your marketing messages is a great way to maximize your outreach and expand your consumer base.


A/B Split Testing

A/B split testing is a great way to pinpoint any areas that need improvement in your email marketing strategy. An email split test is simply two messages with different subject lines and content that are sent to a small portion of your mailing list. You can track the effectiveness of each message by reviewing which ones get the highest percentage of click-throughs. You can also test various items, such as the time of delivery, calls to action (CTAs), email length, and the layout. These tests provide you with valuable information that you can use to improve your marketing strategy.


Test a Research Question

Another good way to stay focused on the outcome of an A/B split test is to ask yourself a research question. For example, you may want to know which CTA is the most effective for increasing click-through rates or which day generates the highest open rate. All of these questions can provide with you valuable information in helping you refine your IT marketing strategy. Of course, it is important to ensure that you randomly divide your list into equal segments and ensure that your sample size is large enough to provide you with valid information.

Testing your email marketing strategies is always an ongoing process. However, continually using new metrics to test your data is a great way to learn more about your client base and improve your marketing strategies. IT marketing is always evolving, and using these tests is a great way to improve the effectiveness of your marketing campaign.

Paul Rios

Paul Rios is an IT Manager at Riverfy, A Santa Clara based IT company with years of experience and a demonstrated history of working in the information technology and services industry. Skilled in Network Design, Clustering, SAN Storage, Disaster Recovery & More Paul Rios is a professional with a BS in Commerce, Finance from Santa Clara University, California. For over 20 years, Riverfy has had hands-on experience in meeting different technological needs of the small to midsize businesses in the Santa Clara area. During this time Riverfy's services have grown from network, computer and software installations, to an all-encompassing IT help desk, our comprehensive range of services allows businesses use time and energy to focus on getting new prospects, closing sales, improving customer relationships and finding new sources of profit. . We offer corporate wide Managed IT Services for Santa Clara clients as well as IT support used by CPA firms through Santa Clara. Regardless the size Riverfy's goal is to deliver "Technology Support For You".