An MSP marketing campaign that has an emphasis on facilitating advocacy among clients should see increased ROI. The idea is to design marketing outreach such that advocacy among your client base is almost organic. That is to say: they like what they do enough, they want to advocate you of their own volition. Doing this through email marketing is advisable in terms of cost and effectiveness.
Means of Facilitating Advocacy
There are best practices in marketing toward natural advocacy. Consultation through SEO groups which feature options for MSPs can help avoid trial and error. A few tried-and-true techniques such groups often advise include the following to buff up email outreach:
Time and Trigger-Based Email Sequences: Nurture, Engagement, Thankful Messages
MSP marketing will facilitate advocacy in email outreach primarily through two techniques: time-based outreach and trigger-based outreach. Essentially, with “time” outreach, you send out emails using CRM (Customer Resource Management) software to ensure you get the intervals right.
With trigger outreach, engagement can happen because a prospect asks for information or does something else on your site which triggers a thank you. Nurture campaigns using time and triggers put you naturally in the vantage of prospects, and in a non-obsequious way.
Surveys About Customer Satisfaction
Conduct customer satisfaction among clients. Those who have positive responses should be organized into tiers of advocacy. The most satisfied are clear advocacy candidates and may share your marketing deals. Some are more satisfied than others, though, so keep that in mind.
Incentivization of Referrals
When someone gives a referral, give them a discount, a coupon, or something free. Give them an incentive. Also, promote those incentives to your demographic at large through email.
Your MSP marketing campaign can incite advocacy through incentivizing referrals, co-opting surveys into advocate determination, and engaging clients based on time or trigger email sequences. Using email outreach to produce such advocacy is cost-effective and can be done with relative ease–just consult the right people beforehand.