You should consider the perspective of clients in your managed services marketing. They’re not just going to convert to your products or services because you tell them you’re the best. Every business does that, it means nothing anymore. But you know what does impact clients? Reviews, recommendations, and testimonials from peers or third parties–there’s some real evidence for this.
Testimonials are going to be an effective tool in helping convert clients, and there are associated best practices. Following, we’ll cover a few associated tactics to help you get an idea the best way to proceed:
Use Testimonials That Provide Specific Facts
In your managed services marketing, you need to establish a means of grading testimonials, once you have enough. True, you can solicit them from known-satisfied clients, offering discounts, coupons, or other incentives to get what you want. But it’s better to have natural testimonials and to emphasize those with specific facts. A testimonial with a stat like: “Our tech costs dropped 15% in a year because of X MSP” is one to give priority to.
Testimonials from Big Names Are Quite Effective
People are intellectually overloaded, so they seek mental shortcuts. When there’s a business they trust, then recommendations from that business will likely be trusted. In addition to statistics, it solicits and gives precedence to testimonials that come from easily-recognizable names.
Video Testimonials, Social Media Testimonials, and Overcoming Bad Reviews
A picture tells a thousand words, and a video tells a million–so emphasize video testimonials where possible, again incentivizing clients as it’s feasible to. Social media testimonials also have a lot of gravitas worth considering. Lastly, don’t de-list or “squelch” bad reviews. Instead, respond to them directly, and try to resolve issues of unhappy clients–this shows other prospective clients you can be worked with.
Optimal Testimonial Utility
In your managed services marketing, you should incorporate video testimonials, social media testimonials, proper bad review protocols, emphasis on big-name testimonials, and a clear focus on tangible stats clients provide in review of your services. Such tactics should help you produce more conversion.