Believe the Right Things About Marketing
Managed services marketing is something you absolutely must have. Unfortunately, there’s a lot of misinformation going around about the best ways to market and the sort of things which you should or shouldn’t take into account.
Avoiding the Myths
To avoid being taken in by misconceptions, consultation with SEO groups that have a history of providing real solutions for MSPs can be a good tactic. They’re likely to advise you of several trends which keep MSPs from being successful. Several common misconceptions include these:
There’s No Budget to Market
Managed services marketing always has a budget. Sometimes you don’t even have to spend money. Open an instagram account and start posting single-panel comics your demographic likes. The Far Side came from San Francisco, many in Silicon Valley love that kind of stuff. Be creative. Gamify outreach if you can by offering incentives that are tiered. You’ve got resources you don’t realize; if you don’t market, you’ll have less profit. The truth is, you can’t afford not to market.
B2B Clients Don’t Require Marketing
Many B2B clients are converted over the course of regular operations. However, even clients acquired through regular business interaction must be “upsold” incrementally. This will be good for you and them in the long-run. If you don’t market to them, you’ll lose that potential revenue.
Competitors Don’t Market, and We’re Unique Enough to Make It Work
Your competitors may not market. Who cares? Also, you’re not so unique as you may think. You might even have a local competitor just like you that you’re unaware of. Market, because distinction is often less important than visibility to bottomlines.
Honing the Effectiveness of Marketing Techniques
Managed services marketing needs to be pursued regardless of competitors, your uniqueness, how many B2B clients represent core profit, or your budget. There’s always money somewhere, and what you spend will be collected in ROI with proper strategy.