For most clients, their first experience with your MSP company is going to be online. They’ll encounter your website and the experience they have there will, in many ways, flavor their opinion of you going forward. Therefore, UX, or user experience, is integral.
Assuring Positive User Experience
Consultation with SEO groups that work with the sort of tech companies that deal with long-term, big-ticket clients can be quite helpful. They’ve got data and can carry out the right UX research pertaining specifically to how such clientele think. They’re likely to advise strategies such as the following:
- Don’t make it complicated— create positive emotional experiences
- People are forgetful— lean into this and don’t overwhelm users
- Important info should bookend less important info
Create Positive Emotional Experiences
An MSP company needs to only give visitors one task to manage at a time. Don’t distract them with extensive pop-ups, or anything like that. The idea is to create positive emotional experiences. Give them one task at a time and help them find what they’re looking for through intuitive site design that’s friendly to mobile devices.
People are Forgetful— Lean into This, Don’t Overwhelm Users
Your clientele, whether prospective or tenured, isn’t going to remember complicated processes. Make signing up or upgrading services as simple as possible. Anyone who needs services should be able to get them with simplicity.
Important Info Should Bookend Less Important Info
If you’ve got a blog, put the most important thing first, the second most important thing last, the third most important thing right in the middle, and build up to items two and three through the in-between sections.
People skim. They need to be able to get the gist of what you’re trying to communicate directly. Summarize your primary concept into a title and build out like a zip file in the further document.
Designing Your Site for Optimal UX
An MSP company that bookends information with important information, refrains from overwhelming site users, and facilitates positive emotional experiences, as well as simplified interface, should produce a positive user experience.