Your MSP company will have more loyal clients if you make sticking around worth their while. There are a number of ways to do this. In this writing, we will briefly examine three that are commonly advocated by SEO groups which regularly help MSPs hone their marketing. These tactics include:
- Make things as easy as possible for clients
- Provide loyalty programs and incentives
- Be sure the customer support you provide is second to none
Make Things As Easy As Possible for Clients
Your MSP company is providing tech solutions for clients who are largely illiterate concerning IT. If you’re going to be effective, you’ve got to make things as easy possible. Keep careful numbers on clients so you know when they’re most likely to increase their services, and when they should.
Recommend the best services and be straightforward about everything. Tell them what’s easy, show them their options, help them make the best choice as simply and painlessly as possible.
Provide Loyalty Programs and Incentives
Build loyalty-reward initiatives into the onboarding process. At varying levels of patronage, reward clients. Determine statistically and through consultation which levels are best to emphasize.
Also, give them rewards when they refer new clients or post a positive review. You can diminish what you charge for service, give them some free publicity, offer them some device–whatever works best. Tier rewards to match action.
Be Sure the Customer Support You Provide Is Second To None
You need Johnny-on-the-spot customer service representatives who have genuine skill and real concern for clients. You can outsource here if necessary, having dedicated internal personnel makes sense too; what works best for one MSP may not work the best for another. But the outcome, either way, should be top-tier customer support.
Naturally Loyal Clients
When your MSP company is careful to provide the best customer support, rewards loyal customers while incentivizing them to bring in more clients and makes the overall experience one of ease, acquiring and retaining loyal customers is more sustainable.