The competitive MSP company of today has a real presence on social media. If you’re going to retain a competitive edge, it’s integral that you learn how to use this tool to your advantage. It can spread influence, facilitate virality, and generally enhance your business as a whole.
You need to identify information that acts like KPIs (key performance indicators) relating to content do. You’re looking for those information bottlenecks representing reservoirs of applicable data. Consider these tips:
Comprehensive, Quality-Rich Analysis of Content
Your MSP company may or may not get “likes.” While these are a good measure of visibility, in most respects, “likes” are a vanity metric. They may not tell how your company is actually performing.
If you try to use certain automated social media “combing” algorithms, some of those likes may not even be real. A better content meter will be the levels of engagement people have with what you produce. A long comment thread is a better sign than many likes.
Conduct Polls, Ask Specific Questions, Encourage Engagement
Facebook, LinkedIn, Twitter, and even YouTube can be put to use as a means of collecting “poll” data. You can ask questions and have people leave responses in comments or email you.
Whether you’re conducting a poll or asking a specific question, social media is ideal. Encourage engagement and discussion when doing this.
Passive Feedback Acquisition from Clients, Competitor Opinion Monitoring
There’s a term called “social listening” which has to do with essentially monitoring clientele and competitors on social media from relevant information. This information can pertain directly to your MSP or the market in general. Social listening properly approached should produce relevant information.
Social Media Maximization
An MSP company can put social media to effective marketing use when it acquires the right feedback through social listening, asks the right questions, and analyzes content engagement by monitoring the right trends.