Make Your MSP Sales Strategies Distinct from the Competition

July 3, 2019July 30, 2019 Ravi Jain Communicating Value, msp sales, Personalized Pitches, Snail Mail, Unconsidered Techniques

There are quite a few different MSP solutions on the market today. If you’re not careful to design your MSP sales strategies to have their own uniqueness, you’ll just disappear amidst the background static. The following are a few things you can do to ensure that never happens: 

Pitches Personalized to Prospects

Your MSP sales team needs to avoid cookie-cutter outreach strategies that treat potential clients like numbers. You want them to feel valued. Especially with tech business, you have opportunity to cater to a handful of high-profile clients which could ultimately end up being pillars of your business. Court the big fish and craft your pitches in a personalized way. This may take longer, but it also has an increased likelihood of delivering results.

Ensuring Immediate Value Is Quickly Communicated

Whatever marketing you do, it’s got to show value quickly. For example, if you’re working with a cloud computing solution, you need to show how you’ve had clients similar to the prospect you’re courting adopt your solutions and save money. Show the result, then the way it was achieved. 

Using Forgotten or Unconsidered Techniques, Like Snail Mail 

Especially with higher profile clients, sending out a personalized letter can prove surprisingly effective. Few tech agencies do this anymore, for one thing, and for another, the added effort communicates personalized outreach organically. You want to sign the letters in pen and include professional letterhead on quality paper. A seal isn’t a bad idea but may be slightly overdoing it. Just ensure you’ve got content in the letter which directly applies to the reader. Also, try to send it so it arrives on a weekend–that increases the likelihood of your target prospect actually reading it. Don’t forget to write the address on the envelope yourself!

MSP sales require steady streams of prospective leads. Optimized sales strategy employing unique, value-rich outreach is more likely to produce the kind of prospects who’ll buy.