IT marketing needs to have true ROI (Return on Investment) in order to do your business any good. Unfortunately, in IT, marketing is a long-term game. You’re building presence, which can itself be ROI, but is harder to quantify.
There are ways you can tell whether a marketing agency is working in your MSP’s best interests or not. Several questions worth asking include:
Who’s My Account Manager?
IT marketing for your MSP will come with an account manager. This individual may or may not be right for your company. In terms of professional circles, negative reputation may precede them. Then again, they could represent an excellent choice for your operation. As you go about acquiring marketing professionals to get expand MSP’s visibility, you want to know who your account manager will be, and who they’ve worked with in the past. This will help you know what kind of effect you can expect in terms of outreach and ROI. You want the tenured old dog who knows all the in-roads, rather than the enthusiastic young pup yet wet behind the ears.
How Do We Compare to Similar Clients of Yours?
An MSP marketing agency will have clients who are above and below you in terms of market visibility and their capability of service provision. You should look at agencies who work with clients that are in you “ballpark” to get an idea how successful they’ll be at getting your MSP properly visible.
What are Your KPIs and How Do We Access Them?
Key Performance Indicators, or KPIs, are essential. It’s not only necessary that the marketing group you work with use the right KPIs, it’s also fundamental that you have review access.
IT marketing solutions facilitated by a good account manager who deals with similar clients to you, and can render solid KPIs, is likely to more reliably serve your business.