Managed services marketing won’t be nearly as effective as it could be if it doesn’t incorporate social media into operational strategies. People inform their very opinions through social media today, and if you don’t take that into account, your MSP isn’t going to affect nearly the market it should.
Tips in Co-Opting Social Media
If you’re going to be the most effective at social media utilization, you don’t want to “fire from the hip”, as the saying goes. You want to take an informed marketing approach–marksmanship in marketing, if you will. Use best practices as endorsed by SEO groups which have a vested interest in helping MSPs reach marketing goals. They’re likely to promote tactics like these:
Precision in Market Targeting
Your managed services marketing team needs to use data to inform outreach so that there isn’t any marketing “fat” in your varying strategies. Who looks at what social media? When do they look at it? What sort of engagement is there?
Look at existing social media contacts of your personnel, there’s bound to be some demographic crossover. SEO experts can help you save some of the footwork here.
Use the Right Channel the Right Way
Facebook is good for brand exposition. Twitter is good for building relationships with clients, as this platform allows you to respond to legitimate questions quickly. Instagram is aimed more at younger markets, but it’s great for building influence.
Match the Channel You Use to the Audience You Seek
Not only will there be new social media channels in the future, how present ones work for you in marketing will shift, predicating shifts in your approach as well.
You need to ensure the audience you’re reaching out to is still represented by the channel you’re using. College kids aren’t on Facebook as much as they were when Facebook started.
Optimizing Social Media Utility
A managed services marketing campaign which incorporates strategy in channel emphasis and usage will ultimately have more precise marketing. If you’re not using social media, there’s a lot to recommend such an approach.