Maximizing Social Media in Your Managed Services Marketing

Managed services marketing won’t be nearly as effective as it could be if it doesn’t incorporate social media into operational strategies. People inform their very opinions through social media today, and if you don’t take that into account, your MSP isn’t going to affect nearly the market it should. 

 

Tips in Co-Opting Social Media 

If you’re going to be the most effective at social media utilization, you don’t want to “fire from the hip”, as the saying goes. You want to take an informed marketing approach–marksmanship in marketing, if you will. Use best practices as endorsed by SEO groups which have a vested interest in helping MSPs reach marketing goals. They’re likely to promote tactics like these: 

 

Precision in Market Targeting 

Your managed services marketing team needs to use data to inform outreach so that there isn’t any marketing “fat” in your varying strategies. Who looks at what social media? When do they look at it? What sort of engagement is there? 

Look at existing social media contacts of your personnel, there’s bound to be some demographic crossover. SEO experts can help you save some of the footwork here.  

 

Use the Right Channel the Right Way 

Facebook is good for brand exposition. Twitter is good for building relationships with clients, as this platform allows you to respond to legitimate questions quickly. Instagram is aimed more at younger markets, but it’s great for building influence. 

 

Match the Channel You Use to the Audience You Seek 

Not only will there be new social media channels in the future, how present ones work for you in marketing will shift, predicating shifts in your approach as well. 

You need to ensure the audience you’re reaching out to is still represented by the channel you’re using. College kids aren’t on Facebook as much as they were when Facebook started.  

 

Optimizing Social Media Utility 

A managed services marketing campaign which incorporates strategy in channel emphasis and usage will ultimately have more precise marketing. If you’re not using social media, there’s a lot to recommend such an approach.  

Paul Rios

Paul Rios

Paul Rios is an IT Manager at Riverfy, A Santa Clara based IT company with years of experience and a demonstrated history of working in the information technology and services industry. Skilled in Network Design, Clustering, SAN Storage, Disaster Recovery & More Paul Rios is a professional with a BS in Commerce, Finance from Santa Clara University, California. For over 20 years, Riverfy has had hands-on experience in meeting different technological needs of the small to midsize businesses in the Santa Clara area. During this time Riverfy's services have grown from network, computer and software installations, to an all-encompassing IT help desk, our comprehensive range of services allows businesses use time and energy to focus on getting new prospects, closing sales, improving customer relationships and finding new sources of profit. . We offer corporate wide Managed IT Services for Santa Clara clients as well as IT support used by CPA firms through Santa Clara. Regardless the size Riverfy's goal is to deliver "Technology Support For You".