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Considerable Reasons It Makes Sense for Your MSP Company to Keep Clients

When an MSP company has long-term customers, it’s going to be more secure. One client paying in $20k a year for 10 years represents $100k. Twenty clients paying in $2k for 2 years only bring in $80k. In this case, the slow-but-sure “bet” on a long-term client ultimately ends up serving your MSP better. 


Considerable Benefits of Client Retention 

Retaining clients may require concessions here and there, but the long-term benefits outweigh the short-term losses. Consider the following benefits associated with retention to get an idea: 


Client Retention Costs Less Than Acquisition 

An MSP company which retains clients will find that upselling them is much less expensive than developing new content, disseminating it, and maintaining it. You can market internally to existing clients, using data you’ve collected to inform outreach such that it makes its way to clients when they are in the middle of scaling out, or some similar operation. This could predicate increased service delivery from your MSP and profit. 


Loyalty in Clients Should Increase Profit Pertaining to New Clients 

When you’ve got a passel of loyal clients making up your service delivery roster, that’s going to lend your operation credibility. There’s a much greater likelihood that you’ll get new clients. They’ll see you as a tech pillar of the local community–a bit of an institution, as it were.  


A Brand Filled with Many Loyal, Long-Term Clients Is Seen as Trustworthy 

When you’ve got clients who’ve been with you for many years, in addition to obtaining new clients, you’ll give the community a perception of trustworthiness. You’re not going to keep clients long if you treat them wrong.  


Maximizing Client Retention 

There’s a good reason your MSP company should strive to retain clients. You’ll be seen as more trustworthy in your local community and you’ll likely see an increase in new clients as well as savings in marketing: internal outreach is less costly than external marketing. 

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.