An MSP business can certainly foray into SEO territory with no prior guide, but this isn’t likely to produce any marketing “gold.” Rather, it’s likely to waste resources. Blogging is good, but you’ve got to do it right. If you don’t, you’re spinning your wheels unnecessarily into an unknown jungle. It’s better to take a path well-trod by providers of SEO solutions for MSPs.
There are essentially ten steps to designing content which a tech SEO group is likely to advise. These steps include, in no particular order:
- Settling on a topic
- Mapping an outline of content trajectory
- Getting the research right
- Writing your blog (a continuous process)
- Being sure posts are effectively edited
- Applying formatting best practices
- Getting content posted ASAP, within reason
- Sharing content
- Analysis of effectiveness
- Reusing the best content
If your MSP business has unfocused blogs, you’ll waste your budget before said content delivers any return. Know what topic, or topic family, will make up your blog before getting too deep into what you post. Just posting thoughts on a daily basis can increase visibility, but it won’t serve you so well as finding a good topic and rounding it out through regular blog installments.
Once you know what you’re going to do, you want an outline of content production spanning what time period you’re looking to achieve goals by. Research will go into your content as you start writing it, as will editing and formatting best practices.
From there, you want your content swiftly and readily available, you want to share it wherever possible, then analyze the results. Find the practices that produce results, reuse them. Additionally, re-purpose content that can be re-purposed whenever possible. Lastly, it’s worth mentioning that producing evergreen content design core to your MSP should define output.
Creating the Most Effective Blogs
When an MSP business analyzes properly written content created according to an established plan, then reuses both content and techniques as suggested by analysis, content effectiveness should increase organically.