Tips for Your MSP Company to Facilitate Better B2B Operations

When it comes to IT, some of the best clients an MSP company acquires will be businesses. Business-to-Business, or B2B, is a wing of sales which concerns clients who often have greater needs and larger budgets than Business-to-Consumer (B2C) clients. 


Tips to Enable B2B Effectiveness 

Ultimately, this means they’re more likely to have resources available and become long-term clients. Accordingly, it makes a lot of sense to focus operational energies on facilitating better B2B relationships. Consider these tactics: 


Institute a Culture of Improvement, Conduct Surveys to Find Value Areas 

Your MSP company needs to have improvement as a baseline prerogative from the beginning of operations, certainly. However, sometimes it can be difficult to determine areas where improvement is necessary. 

Ask high-profile clients what you’re doing good and what you can do better. With B2B clients, you can be a bit more direct in this area, and it will be appreciated–of course, this will depend on the client.  


Build Relationships with Clients and Keep Them Strong 

If you’re going to have reliable profit, you want long-term relationships with clients that are strong. Have interest in the details of your B2B clients. Their success will equal your success. When they need more IT assistance, should you be providing good service, they’ll default to what you provide. It’s a win-win. The better your relationship with them, the more effectively and profitably you can serve them.  


Demonstrate Real Value, and Truly Listen to Clients 

Know how much money you save clients, what level of potentiality you bring them, and how to effectively communicate this to B2B clients. You’ll want charts, graphs, stats, and other means of exposition here. Also, listen to what clients say to know what they need, and how you can help. 


Facilitating Better B2B Operations 

Your MSP company should demonstrate real value, listen to clients, build strong relationships with them, and ask where improvement is necessary. Such activities should help increase the effectiveness of your B2B relationships.  

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.