An MSP company that understands itself, hires those appropriate to varying positions, and bases its forward movement around corporate identity will likely have a more enabled team. A big problem MSPs have is indirect operational focus.
Means of Establishing Strong Corporate Identity
Especially in the early days, lack of focus can prove negatively impacting to operations. What needs to happen is establishment of clear identity around which personnel can rally. Following are a few tips to help your MSP more clearly establish its own corporate identity:
Design a Career Path for Personnel That’s Clear
Your MSP company needs to have an end-game in mind whenever it hires personnel. Ideally, someone you bring on should be in management eventually. This may take a decade or more. When corporate identity is clear, career paths can be planned in advance and more appropriate personnel sourced. Clear corporate identity facilitates more effective hiring.
Plan for Continual Forward Growth
Technology expands on itself exponentially in accordance with innovation relationships which reflect that which Gordon Moore discovered in the sixties. As an MSP, you’ve always got to be innovating, or you will fall behind. Accordingly, forward growth and scaling out should be core to your corporate identity from the beginning.
Focus on Core Provisions
What does your MSP do that others don’t? Focus on that, and make it your best quality. Train personnel around this core provision. When they understand who they are and the part they play, and that they’ve got a future with your business, they’re more likely to personally invest themselves in the products and services of your MSP. Ultimately, this facilitates increased conversions among the clients and prospects with whom personnel interact.
When your MSP company focuses on core provisions, plans for continual forward growth, and designs clear career paths, personnel can see what their purpose is and associated potential. Naturally, this should produce increased engagement, productivity, and client service.