MSP sales must always be optimized as new technologies and best practices become apparent. Regular consultation with SEO groups that serve MSPs in this area can be advisable.
Sales proposals are some of the most important factors in any marketing operation. It’s integral you write them in as well-crafted a fashion as possible. The following tips are valuable to apply:
Don’t Make It Hard to Read Sales Proposals
MSP sales proposals aren’t written for tech aficionados, so they should simply express loss-deferral and value establishment. Ensure ease of perusal in sales proposals. This doesn’t necessitate simplicity, but it does mean getting to the point quickly with relevant data presented in ways that aren’t unnecessarily abstract.
Design Effective, Expressive, Impressive, Communicative Titles
People don’t have time to do much these days— or at least that’s how we feel. Titles should essentially be a condensation of the thesis explored under them. Think “archetype.” Inform that thinking with entertainment or interest value.
A title could be humorous, but in sales proposals, a more effective approach will be juxtaposing losses and solutions. Something like patch pain point X with our solution Y and see Z benefits.
Make Agreements with Clients to Speak After the Proposal Has Been Delivered
Here’s the bane of any proposal: clients will get them, then never get back to you. Don’t send a proposal unless you’ve made an agreement with the client to discuss it afterward. Setting a date may be a “bridge too far”; but then again, this could be exactly what you need to do. It will differ per situation.
Sales Proposals That Perform Better
MSP sales proposals should come with agreements to speak with clients after proposal presentation, authorship conducive to reading, and titles summarizing important content in an almost archetypical way. Such proposals will be more likely to have the impact you intend, initiating conversion.