Your MSP business needs to be a thought leader. Thought leaders present challenging information that is relevant to those they’re writing for, and which prompts critical consideration. This information is often backed up by information which proves the contention being made. So, how do you optimize your content for thought leadership?
Strategies to Facilitate Thought Leadership
There are multiple schools of thought on this, working with SEO agencies which commonly provide marketing options for MSPs may help you avoid retreading already established ground. A few tips such agencies are apt to provide include:
Have a Succinct and Challenging Message You Impart
Your MSP business needs to have an easy takeaway message to impart. This has multiple purposes. For one thing, it increases your SEO footprint, as this message can be a meta-description. For another, it leaves readers with something they’re more likely to remember.
Finding something that’s memorable and brief can be compounded in effectiveness through value exposition. For example, “Our services cut $10k a month from your SMB through the cloud”.
Incorporate Multiple Points of Supporting Evidence
When you make a challenging statement, naturally the reader will be compelled to see you justify it. Do so using actual examples from existing clients and projections which match the demographic likely interacting with your content. Be factual, and err on the side of caution. Say you can do less than you can, and you’ll impress clients by outpacing their expectations.
Don’t Neglect to Include a Compelling Call-To-Action (CTA) in Closing
CTAs invite readers to take action based on the compelling, thought-leading, challenging information you’ve presented. Effective CTAs aren’t over-the-top, but they do convey a message effectively.
Providing Thought Leadership
Thought leadership marketing tactics regarding content design will benefit your MSP business. Apply these tips: open with a challenging concept, back up contentions with factual data, and leave readers with an effective CTA.