Employing Databases to Establish MSP Marketing 

Putting together a database from your MSP marketing data is a strategically valuable undertaking. What is necessary is the collection of data throughout the marketing process and consolidation of that data in a place where those who need it can find it. Consultation with SEO groups providing marketing solutions specifically tailored to MSPs can help you determine the best ways of collecting such data.  


The Value of Establishing a Database 

The right database makes it possible for an MSP to streamline operations toward known successful avenues of approach. You can expect to experience several notable benefits, including: 


Optimized Marketing Through Consolidated Data 

MSP marketing which proceeds from a database can put all data associated with marketing in one location and get all marketers working in the same direction. Sales information, customer service information, data pertaining to service structure changes or R&D, demographic data, specific client information, and more become available and easily searchable. 

This gives you more information from which to conduct forward marketing. Accordingly, you’re more likely to see increased ROI. Think of a database like a scope to the rifle of marketing, facilitating better sales marksmanship. The marketing scope lines up the target, sales fires, and your team brings home bigger and better trophies.  


Streamlined Scheduling with More Effective Focus 

Aligned marketing allows for optimized scheduling between marketing and sales departments, as well as marketers, prospects, clients, and customer service departments.  


Sales Support, Customer Service Facilitation, and Pinpoint Marketing  

When marketing can send sales a profile on a given prospect, sellers can more effectively engage that prospect, increasing conversion likelihood. When customer service knows the total history of a client, they can come across knowledgeably while additionally providing better service. Altogether, these database benefits allow for pinpoint outreach accuracy–a sniper’s fire as opposed to a cold-call grenade.  


Maximizing Marketing Capability 

MSP marketing with an efficiently designed database reduces scheduling conflict, streamlines sales and customer service support, more accurately engages clients and consolidates information for continually expanding marketing precision. Altogether, these things maximize the potential of your MSP to succeed.  

Herbert Olitsky

Herbert Olitsky is the founder of HOCS Consulting. A fast growing IT consultant firm based in New York City . HOCS Consulting provides IT services to clients in New York City and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. HOCS Consulting’s pro-active approach to IT support in New York City is ideally suited for companies who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services that way.