Does Your MSP Business Have a Unique Value Proposition?

Your MSP business should have a unique value proposition of one kind or another which emphasizes how what you do provides better solutions than competitors. There is almost always some idiosyncrasy of operation which makes you more desirable to your target market than competition. 

 

Clear Value Propositions 

You need to identify value propositions, emphasize it in marketing, and get that in front of target prospects. Following are a few tips to help you make a clear and effective value proposition, ultimately producing expanded conversion: 

 

Begin by Demonstrating Value by the Numbers 

Begin content which reflects a unique value proposition (UVP) by collecting data regarding how your MSP business assuages pain points and provides clear value to clients. 

You can collect this information internally and you can additionally look into market averages. The more relevant your information to specific target prospects, the more likely they’ll convert when they encounter said content.  

 

Focus on Clarity over Cleverness 

Content needs to be readable and entertaining, but it must have true value. Nobody is reading content for prose or grammatical idiosyncrasy. They’re looking for real information they can use to better business. Be clear and concise. Cleverness has its place, but it should be secondary to clarity of UVP presentation.  

 

Respect Information Hierarchy 

Think of information hierarchy as a data pyramid. At the tip is an archetypical UVP. For example, in bold text at the top of a page, you might say something like: “X clients save 50% on X cost through Y service”. From there, you expand on that information. 

The hierarchy is basically this: you say something factual and brief to draw in clients, then expand on it with stats, and expand further with white papers pertaining to how such solutions provide the value they do.   

 

Facilitating Conversion 

Your MSP business should construct content in respect to information hierarchy, with an emphasis on clarity over cleverness, and in demonstration of how effective your services are. Such tactics increase conversion.  

Yoon Choi

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.