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Your IT Marketing Can Maximize Email Outreach to 4,400% ROI

Bill Hogan , , , , , , , , , , , , , , , , , , ,

An IT marketing campaign which properly employs email outreach tactics can see 4,400% return on investment (ROI). That means if you spend $1, you get $44 back. Now doing this will require careful strategy. It will require a concerted approach informed by the latest techniques and using professional consultation for management.

 

Email Outreach Optimization Tactics

For best results, it may be wise to work with professional SEO groups that specialize in providing email marketing solutions for MSPs. This will be more costly on the front-end, but it pays more on the back-end. If you do things internally with only consultation as your guide, you’ll save money on the front-end, but you’re unlikely to see as much ROI as you otherwise could.

If you want to see 4,400% ROI in your IT marketing, you’ll want to implement automated marketing which combines personalization techniques as much as is feasibly possible. Basically, you’ll have to group your contacts accordingly in order to see such outcomes. You’ll need to prioritize leads, and have ways of scoring them so that you don’t send introductory emails to clients who are further along down the sales funnel.

 

Following a MAP

At a certain level, your automated outreach system should prompt you to draft an email with some level of personalization. This happens when you design email outreach such that it properly differentiates between varying kinds of leads. Also, such automation helps keep leads from falling through the cracks.

You want to contact leads a minimum of five times per, according to modern best practices. If you don’t automate, it’s easier to miss these numbers. A marketing automation platform (MAP) is integral email maximization, providing these solutions, among others:

 

Scoring and prioritizing leads
Helping more effectively measure ROI
Designing landing pages to match targeted leads
Helping prospects more fully complete the buyer’s journey

 

Sending Your Best Emails

You should maximize positive impact potentiality in all channels of your IT marketing outreach. Email can return 4,400% on your investment, but you’ll want to use MAP tools to keep careful records of all outreach campaigns.

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.