An IT marketing campaign which properly employs email outreach tactics can see 4,400% return on investment (ROI). That means if you spend $1, you get $44 back. Now doing this will require careful strategy. It will require a concerted approach informed by the latest techniques and using professional consultation for management.
Email Outreach Optimization Tactics
For best results, it may be wise to work with professional SEO groups that specialize in providing email marketing solutions for MSPs. This will be more costly on the front-end, but it pays more on the back-end. If you do things internally with only consultation as your guide, you’ll save money on the front-end, but you’re unlikely to see as much ROI as you otherwise could.
If you want to see 4,400% ROI in your IT marketing, you’ll want to implement automated marketing which combines personalization techniques as much as is feasibly possible. Basically, you’ll have to group your contacts accordingly in order to see such outcomes. You’ll need to prioritize leads, and have ways of scoring them so that you don’t send introductory emails to clients who are further along down the sales funnel.
Following a MAP
At a certain level, your automated outreach system should prompt you to draft an email with some level of personalization. This happens when you design email outreach such that it properly differentiates between varying kinds of leads. Also, such automation helps keep leads from falling through the cracks.
You want to contact leads a minimum of five times per, according to modern best practices. If you don’t automate, it’s easier to miss these numbers. A marketing automation platform (MAP) is integral email maximization, providing these solutions, among others:
Scoring and prioritizing leads
Helping more effectively measure ROI
Designing landing pages to match targeted leads
Helping prospects more fully complete the buyer’s journey
Sending Your Best Emails
You should maximize positive impact potentiality in all channels of your IT marketing outreach. Email can return 4,400% on your investment, but you’ll want to use MAP tools to keep careful records of all outreach campaigns.