An MSP marketing strategy which uses a plethora of outdated contact information is wasting valuable space and doing nothing worthwhile for your company. You need to ensure all contacts are up to date and that you even know how far along varying sales funnels your prospects are. Following are some additional tips to help you keep marketing outreach lists healthy:
Verify Email Addresses Either with Prospects or Third Parties
You can utilize multiple methods of email address verification. You can directly email clients to see if you’ve got the right address on file or you can work with a third party to verify email addresses without alerting clients that you’re planning to pursue an outreach campaign.
Ensure Content Isn’t Repetitive, Spammy, or Irrelevant
If you’ve got a good list of contacts but you’re constantly sending out marketing content that doesn’t resonate with them or is too loud in its selling style, this can drive people away.
You’re going to have a healthier list when subscribers don’t unsubscribe. Part of maintaining the health of your MSP marketing lists will involve keeping your content worthwhile.
Incorporate Feasible CRM Software and SEO Tactics
Customer resource management (CRM) software helps you know where your clients are at in the buyer cycle. They say you should contact prospective clients at least five times before moving on.
You want to contact them in multiple ways, and at strategic times. Email outreach is one of your contact options, but you don’t want to overstay your digital welcome by sending messages at the wrong time. Additionally, it makes a lot of sense to take SEO into consideration in what you design.
Healthy Marketing Lists
In your MSP marketing, when you conduct your email campaign, you should incorporate CRM software in managing strategy, SEO and value in message content, and verification of contact information at intervals to have a healthy marketing list. Having a healthy marketing list yields conversions.