Your MSP marketing campaign must proceed along a goal-oriented path. You need to know where you’re going and you need to have some idea how you’re going to get there. But if you don’t know where you’re headed, it’s hard to strategize a method of reaching your destination. To reach success, you need to have realistic goals that are clearly defined. Following are a few ways to design and reach them:
Get a Vision If You Don’t Have One
You need to have a vision. Out of a vision, goals are likely to come. Know what you’re looking for, know why you’re looking for that particular outcome. Ideally, your vision should have some resonance with that of target clientele, aligning you in more ways than simple value positioning. Your vision should be in agreement with the core of your MSP and the core of primary client needs. You may have to change your vision or put certain goals on the backburner until they can be pursued.
Define and Reconcile Business and Marketing Goals
The goals of your MSP as a whole and your MSP marketing department will differ slightly, and occasionally will come into conflict. You need to know which of these goals have priority, and take action accordingly when such instances develop.
Start the Journey by Giving Yourself a Deadline; Don’t Neglect Consultation
If you’re pursuing internal renaissance in your company or simply looking to get the ball rolling, it’s good to give yourself a deadline–a “kill by” date, if you will. Consult with industry professionals to help get an idea where what you do and what the market needs are in best agreement.
MSP marketing goal attainment is properly supported through deadlines, consultation, reconciling goals between business and marketing, and establishing properly aligned visions.