MSP Marketing Tactics to Facilitate Realistic and Attainable Goals

Your MSP marketing campaign must proceed along a goal-oriented path. You need to know where you’re going and you need to have some idea how you’re going to get there. But if you don’t know where you’re headed, it’s hard to strategize a method of reaching your destination. To reach success, you need to have realistic goals that are clearly defined. Following are a few ways to design and reach them:  


Get a Vision If You Don’t Have One 

You need to have a vision. Out of a vision, goals are likely to come. Know what you’re looking for, know why you’re looking for that particular outcome. Ideally, your vision should have some resonance with that of target clientele, aligning you in more ways than simple value positioning. Your vision should be in agreement with the core of your MSP and the core of primary client needs. You may have to change your vision or put certain goals on the backburner until they can be pursued.  


Define and Reconcile Business and Marketing Goals 

The goals of your MSP as a whole and your MSP marketing department will differ slightly, and occasionally will come into conflict. You need to know which of these goals have priority, and take action accordingly when such instances develop.  


Start the Journey by Giving Yourself a Deadline; Don’t Neglect Consultation 

If you’re pursuing internal renaissance in your company or simply looking to get the ball rolling, it’s good to give yourself a deadline–a “kill by” date, if you will. Consult with industry professionals to help get an idea where what you do and what the market needs are in best agreement.  


Hitting Targets 

MSP marketing goal attainment is properly supported through deadlines, consultation, reconciling goals between business and marketing, and establishing properly aligned visions.   

Herbert Olitsky

Herbert Olitsky is the founder of HOCS Consulting. A fast growing IT consultant firm based in New York City . HOCS Consulting provides IT services to clients in New York City and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. HOCS Consulting’s pro-active approach to IT support in New York City is ideally suited for companies who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services that way.