MSP Business Tips: Incorporate Buyer Personas

An MSP business will have differing personas to whom it caters over the course of its operation. This is due both to the growth of tech business and the transition of technology itself. A startup becomes a corporation and must transition through multiple pivots in the fullness of time. What this means is that the target markets you seek will likely transition, as well. 

In order to have continuously successful marketing outreach, you need to know to whom you’re reaching. This requires some sort of buyer persona, if only cognitively. But there are advantages to defining such personas directly. Following, three core tiers of effective buyer persona utility will be briefly explored.  


1. Define Personas Appropriately 

An MSP business needs to know who is buying. Look at existing clients and additionally know who you would ideally convert if you could. Market to both categories of client and ensure you don’t leave anyone out. You need to know who can benefit from your services, and speak to them.  


2. Incorporate Personas Like a Lens Through Which You Design Content 

Once you know which buyer personas best define outreach, your next step will be to design your marketing around those personas. Think of the persona a bit like a lens through which a photo is taken. A tinted lens produces a different picture. Different personas should have different content designed for them.  


3. Continuously Develop Personas: Outsourcing for Assistance 

Your personas will transition as your MSP comes into itself. Working with an SEO group which serves MSPs in terms of marketing outreach can be key in helping you keep pace with forward service transitions.  


Successful Marketing

When an MSP business continuously develops buyer personas, outsources appropriately, uses personas to define content, and carefully determines which personas are most relevant, that MSP is more likely to resonate with its target demographic.  

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.