When it comes to IT marketing, you can’t just rely on content designed for desktop interaction. Mobile internet use now defines the market. In 2018, for the first time, people used the web through their mobile devices more than stationary ones. Accordingly, it’s absolutely integral that you should design materials which can be interacted with from mobile devices. Following are a few tips to help you do this:
Ensure Design Responsivity Defines Mobile Outreach
In your IT marketing, you need to design content which is easy to interface with on a mobile device. You’ve got to have touchscreen utility built into content. It should be easy for users to tap on links and scroll through text with the swipe of a finger. Load times should be low, and means of contacting your MSP or signing up for service should be possible.
Employ SEO, Use Personalization as Possible
Search engine optimization (SEO) is essential in making your content visible. It should be personalized to the locality of your primary demographic. If you can personalize per individual as pertains to target prospects, that’s not a bad idea, either.
Generally, personalization will be more effective through email outreach, meaning you’ve already collected contact information. With SEO aimed at prospects who haven’t given contact information, personalization won’t be as easy. Still, defining content around demographics is itself a sort of marketing personalization.
Don’t Neglect Mobile-Friendly Email
While we’re on email, mobile optimization, and personalization, ensure you design emails to be read on smartphones or other devices. You don’t want massive blocks of text in a tiny font. You want text with the right font at the right size in the right saturation, with proper white space separating data for ease of scannability and readability.
Taking Full Advantage of Available Opportunity
Design emails that are mobile friendly, employ SEO and personalization techniques, and facilitate mobile responsivity. Such IT marketing tactics will make your content marketing efforts more successful.