An MSP blog is going to convert more target prospects and more existing clients if it is calibrated specifically. Segment existing leads and clients, and divide content depending on whether those reading it have buying power.
You want a certain type of content in your blog aimed at those who will bring tech solutions to their superiors for consideration, and a certain type of blog content aimed at those superiors. When you’re writing for existing clients, you likely have a better grasp of who will be reading what you send out, allowing you to further optimize such that your materials match them. Accordingly, following are a few tips to help you segment blogs:
Determine What Sort of Audiences You Need to Reach— and Their Size
An MSP blog should answer pain points of target markets while providing new solutions for existing clientele. Always have unique value propositions contained somewhere in the content. Design appropriate amounts of content to match the audiences you’re serving.
Keep Metrics Relevant to Optimization
What sort of open rates come with email outreach? What sort of bounce rates define the blog on your primary site? Are blogs being interacted with? Does layout play a part in how effective your blogs are? Answer these questions and find Key Performance Indicators (KPIs) to ensure content is acting as it should.
Seek Consultation When Appropriate
You can use trial-and-error to find the best avenues of approach, or you can get advice from SEO groups who help MSP companies design efficient blogs. Especially if you’re having trouble hitting your goals, SEO information pertaining to the latest content creation techniques may be appropriate.
If you haven’t started segmenting, your content isn’t likely as effective as it could be. Segmenting an MSP blog according to relevant metrics, audience idiosyncrasies, and relevant consultation should help your content have better impact among existing and target clientele.