There is an ongoing debate among MSPs across the country as to whether it is better to perform DIY (do it yourself) B2B lead generation or outsource the work. The days of being hands-on with every aspect of an MSP business or any other type of business are quickly fading away. Nowadays, businesses move too fast to DIY everything. This is especially true for B2B lead generation.
DIY B2B Lead Generation Jeopardizes Your Business
Too many MSP business owners are willing to embrace the challenge of B2B lead generation even though it is detrimental to the business. The best MSPs understand the extent of their abilities. There is no shame in asking for help from those who have the answers. Outsource your B2B lead generation to an outside specialist and you will be able to zero in on what you do best.
Does DIY B2B Lead Generation Ever Make Sense?
There are some situations in which the DIY approach is prudent. Some MSPs are strapped for cash so they force their in-house team to perform lead generation. Others are worried about running afoul of business marketing laws, so they refuse to trust anyone outside of the organization.
If your business culture is highly private and you rarely delegate projects to those outside of the business, the DIY route might be the only choice. MSPs tend to provide similar services, yet no two are exactly the same. If your MSP provides highly unique services and lack an in-house lead generation specialist with the requisite level of knowledge necessary to get the job done, the DIY approach makes sense.
Making the Case for Outsourcing Your B2B Lead Generation
There is nothing wrong in asking for help, especially when you ask those in-the-know. Outsider B2B marketing specialists are likely just as skilled and talented if not more effective than your current team. If you have your sights set on a larger target market or a new geographical location, it will certainly help to have outside assistance from the proven B2B lead generation aficionados. Furthermore, outsourcing the work empowers you to strictly pay for the services your business needs. Certain outside B2B lead generation experts even provide access to a larger group of prospective customers.
Every Business Can Benefit from a Fresh Set of Eyes
Even if you are pleased with your internal B2B lead generation efforts, it does not hurt to test the waters with an outside group. These experts’ unique lead generation strategies will improve your marketing efforts, help you connect with new clients and ramp up business that much more. So, don’t be afraid to ask for help! The little bit of money you pay to an outside B2B lead generation specialist will pale in comparison to the positive impact on your MSP business’ bottom line.