You shouldn’t simply employ one method of IT marketing outreach. While specific streams may be very lucrative for a time, there’s an expiration date on everything.
You need multiple strategies not just as a means of reaching target demographics in different ways, but as a means of protecting your predictable and expectable profit.
Two very important outreach methods in terms of email will be explored here and contrasted to help give the reader an idea when they will best be used. These outreach techniques are:
• Automated Email Strategy
• Blast Email Outreach
An IT marketing team that incorporates automated outreach may use something like Customer Resource Management (CRM) software to line out the most appropriate times of outreach. New subscribers will be put into a database which initiates a schedule of promotions, outreach, check-ins, and the like. Automation can help reveal which sort of outreach efforts are most successful.
Also, it can save you a lot of time. It can be recurrent and provide content relevant to clients in a perpetual way. Personalization makes a lot of sense, but especially if you’re a larger operation, this may not be feasible for all clients. Automation provides a great way of regularly checking in without taking too much time.
Blast Email Outreach
A blast email may not necessarily send something to subscribers. Basically, if your company has a big policy change or some special seasonal promotion, or something of that nature, you send out a one-time email to everyone that’s on your contact list.
Blast emails should be sent out rarely, as they can be seen as a nuisance even should they be crafted with precision and care. However, sometimes they’re necessary. It depends on the email and your reason for sending it.
Using Automation and Blast Emails
In your IT marketing, you can see as much as $44 ROI for every $1 spent on email marketing. This differs per business and depending on how effectively you conduct your email marketing. Still: integral to that ROI will be properly balancing automated and blast email campaigns.