MSP marketing can be complicated, and the goal-posts are always shifting. Still, even the newest techniques have commonalities with age-old practices. There is an archetypical quality to some aspects of outreach. Several fundamental aspects of tech marketing will be explored here:
Zoom In–Get Your Focus Right
When it comes to MSP marketing, you shouldn’t just fire advertisement out into the ether of the web. Figure out which clients are most likely to seek your services. If you’ve been around, use existing clients to determine the ”average” customer. If you’re new, find what your needs will be for profit, which demographics are most likely to attain value from what you do, and how competing MSPs are converting them.
Narrow your focus. This tactic is basically relevant to any outreach campaign for any business. With tech, you can get more information, as the web has become a repository for varying metrics. Working with SEO agencies that cater to MSPs helps you tap into these stats.
Be Conscious of Your IT Specialization
All outreach materials should be centered around whatever your tech company does best. Ideally, you should do what you do better than competitors, but there are other ways to contend with them. If they have an a-la-carte system which ends up being more expensive for clients, provide an alternative packaged deal at a discount–or vice versa, depending on the market. Consider what can be done to emphasize specialization.
Develop a Core Message Around Your Goals and Primary Clients
With focus and specialization aligned, you can draft core outreach messages around what your clients are looking for. Goals should additionally be informed by what such clients buy and will be a considerable part of your core message.
You should have core messages proceeding from goals, primary clients, your specialization, and a clear focus. These are fundamentals of MSP marketing and can help you more efficiently produce conversions.