MSP Marketing Strategies Proceeding from the Fundamentals

MSP marketing can be complicated, and the goal-posts are always shifting. Still, even the newest techniques have commonalities with age-old practices. There is an archetypical quality to some aspects of outreach. Several fundamental aspects of tech marketing will be explored here:  


Zoom In–Get Your Focus Right 

When it comes to MSP marketing, you shouldn’t just fire advertisement out into the ether of the web. Figure out which clients are most likely to seek your services. If you’ve been around, use existing clients to determine the ”average” customer. If you’re new, find what your needs will be for profit, which demographics are most likely to attain value from what you do, and how competing MSPs are converting them.   

Narrow your focus. This tactic is basically relevant to any outreach campaign for any business. With tech, you can get more information, as the web has become a repository for varying metrics. Working with SEO agencies that cater to MSPs helps you tap into these stats.  


Be Conscious of Your IT Specialization 

All outreach materials should be centered around whatever your tech company does best. Ideally, you should do what you do better than competitors, but there are other ways to contend with them. If they have an a-la-carte system which ends up being more expensive for clients, provide an alternative packaged deal at a discount–or vice versa, depending on the market. Consider what can be done to emphasize specialization.  


Develop a Core Message Around Your Goals and Primary Clients 

With focus and specialization aligned, you can draft core outreach messages around what your clients are looking for. Goals should additionally be informed by what such clients buy and will be a considerable part of your core message.  


Focused Marketing  

You should have core messages proceeding from goals, primary clients, your specialization, and a clear focus. These are fundamentals of MSP marketing and can help you more efficiently produce conversions.  

Bryan Fuller

Bryan Fuller has been the President and Chief Executive Officer since founding Contigo Technology in May of 2013. Contigo focuses on providing state-of-the-art technology coupled with superior IT support to local Austin businesses. In addition, Bryan works to ensure that he always have enough staff to deliver lighting fast response times for his managed IT services clients in the Austin area. He works diligently to hire and train all his employees but especially help desk agents and onsite IT services technicians in Austin to provide an excellent customer service experience to clients. Bryan is also concerned with the onslaught of cyber security risk facing companies in Austin and lined up the best talent and software to combat this IT challenge. Prior to founding Contigo, Bryan had leadership roles in software companies such as SolarWinds, NetIQ, CA. Inc, and XMatters (formerly Alarmpoint). Bryan holds a B.B.A from Texas Tech University.