You must take into account stats pertaining to your managed services marketing conversion. Approximately 1 out of 50 visitors will initially convert to your products or services from a site visit. Accordingly, you need to woo the others, and a great way to do that is through retargeting technology.
With retargeting, cookies can be used to follow visitors throughout the web once they leave your site. Ads for your products or services will then be peppered into other areas where such visitors browse. Following, additional methods which go hand-in-hand with retargeting will be explored to help you capture more conversions from site visits:
Know Who Non-Converters in Your Audience Are
Your managed services marketing campaign will be more successful if you totally understand your audience. Many visitors may be using your blog as a resource because it’s got value-rich content; that’s okay!
It means they trust you and are more likely to make a purchase in the future. Knowing non-converting audiences helps you more effectively reach them.
Avoid Common Mistakes Like Bad Coupons or Pushy Ads
Sometimes, sites will offer a discount to prospects who leave a shopping cart unfinished. If they return, they save a percentage. Well, this is a bad idea, as prospects will simply leave carts on purpose to get the discount.
Also, ads that are too pushy will end up pushing prospects away. Identify bad marketing techniques like this and avoid them.
Retargeting Should Bring Visitors Back to Specific Landing Pages
Bring visitors back to specific landing pages which match their needs. If they searched for X service, a retargeting campaign that brings them back to you should lead them to a landing page dedicated specifically to that service.
Retargeting can be integral in expanding managed services marketing conversion rates. To initiate successful retargeting campaigns, include specific landing pages, avoid common mistakes, and understand your audience in totality.