IT marketing professionals often focus on one of two strategic directives pertaining to outreach. They try and produce exceptionally qualitative content in terms of video, photography, or writing; or, they try and produce the greatest quantities of content they can. Both are effective but need not be mutually exclusive. Following are tactics to help you increase the quality and quantity of your content marketing:
Substitute “Value” for “Quality” to Understand the Balance
Your IT marketing team needs to understand what’s qualitative in terms of content. Consider this syllogism: Qualitative content to clients is valuable. Clients seek value. Therefore, design content focused on value, and it will be qualitative; it will match what customers seek.
Tell visitors how to save, what to avoid, what to seek, and means they can better themselves. Quantify quality by telling readers how to do these things and directing them where to go if solutions they need aren’t available through you. Look at existing clients to help determine what will be most valuable.
Produce Balanced Quantities of Output Matching KPIs
Key Performance Indicators (KPIs) tell you what kind of quantity is best for business. Forbes says at least 16 pieces of content on the monthly is worthwhile, you might want to go as high as fifty.
Consider Content of a “Blockbuster” Variety
A blockbuster is a bit of cinematic fluff built to make money. You might design content in the same way. It will take a bit of investment to deliver the “bells and whistles” in terms of content. Working with SEO agencies that work with MSPs help you ensure such investment isn’t in vain.
Finding the Balance
Consider blockbuster content, balanced output quantities, and value-rich writing in terms of “quality”. Such an IT marketing approach will help you find your balance in terms of output and maximize associated costs.