IT Marketing Tactics to Help You Produce Quantitative and Qualitative Content

IT marketing professionals often focus on one of two strategic directives pertaining to outreach. They try and produce exceptionally qualitative content in terms of video, photography, or writing; or, they try and produce the greatest quantities of content they can. Both are effective but need not be mutually exclusive. Following are tactics to help you increase the quality and quantity of your content marketing:


Substitute “Value” for “Quality” to Understand the Balance

Your IT marketing team needs to understand what’s qualitative in terms of content. Consider this syllogism: Qualitative content to clients is valuable. Clients seek value. Therefore, design content focused on value, and it will be qualitative; it will match what customers seek.

Tell visitors how to save, what to avoid, what to seek, and means they can better themselves. Quantify quality by telling readers how to do these things and directing them where to go if solutions they need aren’t available through you. Look at existing clients to help determine what will be most valuable.


Produce Balanced Quantities of Output Matching KPIs

Key Performance Indicators (KPIs) tell you what kind of quantity is best for business. Forbes says at least 16 pieces of content on the monthly is worthwhile, you might want to go as high as fifty.


Consider Content of a “Blockbuster” Variety  

A blockbuster is a bit of cinematic fluff built to make money. You might design content in the same way. It will take a bit of investment to deliver the “bells and whistles” in terms of content. Working with SEO agencies that work with MSPs help you ensure such investment isn’t in vain.


Finding the Balance

Consider blockbuster content, balanced output quantities, and value-rich writing in terms of “quality”. Such an IT marketing approach will help you find your balance in terms of output and maximize associated costs.

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.