IT Lead Generation Problem Resolution Strategies

IT lead generation can be difficult, but it’s integral for reliable profit. Think of leads like the fuel which runs your marketing engine. Following are several methods to help you overcome common difficulties involved in lead generation and supply your marketing division with high-octane marketing fuel: 

 

Focus Strategies on Customers and Give Them Layers 

IT lead generation needs layered strategies which address progress points all along the buyer’s journey. These strategies need to be focused on clients seeking to understand your operation from their perspective. 

From awareness to consideration, to conversion, you need touch points that are carefully put together. Customer resource management (CRM) software can help you maximize this data. 

 

Research All Prospects As Much As It’s Feasible To 

Ensure you have all the relevant data pertaining to leads. This helps you qualify them so you can focus efforts on those most likely to convert, and so that you can be more effective in terms of communication between stages on the buyer’s journey. If you know details of their business, it helps you more relevantly present value propositions.  

 

Produce Qualitative Content over Quantitative Content 

Content designed to reel in leads should have quality. It should be value-rich. The more valuable your content and the more honed-in distribution is pertaining to your demographics, the greater the likelihood you become a customer resource. Quality will do this for you more than quantity will. Increase quantity when you can ensure such increase will be qualitative.  

 

Learn from Peers and Competition  

Similarly-situated MSPs will have clients related to yours and can help you identify successful outreach tactics. You can learn the same sorts of things from examining clientele of competition, especially if that clientele significantly matches your own.  

 

Generating Leads with Greater Effectiveness 

IT lead generation flourishes when supported through peer research, competition comparison, qualitative content, directed research, and layered strategies centered around customers.   

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Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.