Facilitating Increased Emotional Intelligence in Your Managed Services Marketing

When it comes to managed services marketing, you need to design materials informed by emotional intelligence; this will boost sales. Following are a few tips this direction worth considering:


Be Self-Aware

You must be aware of how your marketing strategy is being perceived. Here’s a great illustration: Elaine Venice, as played by Julia Louis-Dreyfus, had a dance that was terrible but she thought was great. She wasn’t self-aware and looked like a real goober on the dance floor. Well, if your MSP isn’t self-aware in marketing, you could come across the same way. You need to get multiple eyes on output to ensure proper communication.


Don’t Allow Motivation That’s Impure

Getting conversions is good, but not at any cost. You shouldn’t lie; that’s called a bait-and-switch, and it’s universally hated. Bad motivation leads to bait-and-switch ideals; good motivation doesn’t.


Clients Represent Relationship Opportunities–Relationships Require Empathy

If you’re going to build a relationship with somebody, you need to empathize with them. Where are your prospects coming from? Where are they going? What are they thinking? Empathy answers these questions.


Be Able to Properly Control Yourself

In managed services marketing, there will be many instances of interaction with prospects. Sometimes you need to hold back a pitch, sometimes you need to just dive right in. Self-control is essential. You need to regulate what you do so you don’t go above or below the right action.


Sellers Must Have Some Level of Social Skill 

This is hard, but it’s true: if you’re going to make valid conversions, you’ll need to be sociable. Sociability requires emotional intelligence; it’s not always innate, it may require practice.


Converting More Clients

Managed services marketing incorporating socially skilled, controlled, empathic, well-motivated, self-aware techniques will foster emotional intelligence in marketing divisions. Consider existing operations and how your team deals with prospects and existing clients.

Bryan Fuller

Bryan Fuller has been the President and Chief Executive Officer since founding Contigo Technology in May of 2013. Contigo focuses on providing state-of-the-art technology coupled with superior IT support to local Austin businesses. In addition, Bryan works to ensure that he always have enough staff to deliver lighting fast response times for his managed IT services clients in the Austin area. He works diligently to hire and train all his employees but especially help desk agents and onsite IT services technicians in Austin to provide an excellent customer service experience to clients. Bryan is also concerned with the onslaught of cyber security risk facing companies in Austin and lined up the best talent and software to combat this IT challenge. Prior to founding Contigo, Bryan had leadership roles in software companies such as SolarWinds, NetIQ, CA. Inc, and XMatters (formerly Alarmpoint). Bryan holds a B.B.A from Texas Tech University.