Your MSP company stands to see exceptional benefit from a referral program. There are studies which show 92% of respondents trust referrals from people they know. Additionally, referrals are more convincing than a traditional advertisement. If that weren’t enough, those who refer are more likely to do so for someone who actually needs what you offer.
With these things in mind, it makes sense to initiate a referral program throughout your MSP. Following are a few tips to help you see the best referral program results:
Ensure You’ve Got Referable Service
First, your MSP company needs to provide solutions in customer service that are so effective that they naturally lend themselves to recommendation. If you’re asking your existing clients to refer you, and they’re just waiting for their own contract terms to expire so they can leave, then what you ask isn’t likely to be heeded.
If you’re going above and beyond, delivering better service than you even promised (due to intentional under-representation of your ability), then clients will be happy to refer you. They’ll likely do so before you ask.
Lead Up to the Ask Through Conversation
Don’t just jump right out and ask your clientele to give you a positive referral. Lead up to it through natural conversation. You might, for example, let slip that you’re starting a new incentive program for customers who successfully refer you.
Provide Incentive Rewards for Successful Referral
Reward clients who refer you to prospectsTesla has a fine referral program, and you might take some tips from them pertaining to the sort of product or service incentives you offer.
Your MSP company will likely see a marked increase in referrals if you provide excellent service, ask for the referral properly, and provide incentives for those referrals which are successful. These are just a few ways to initiate a referral. Always enhance services provided and try new things for increased success.