Tactics to Help Your MSP Company Acquire More Referrals

Your MSP company stands to see exceptional benefit from a referral program. There are studies which show 92% of respondents trust referrals from people they know. Additionally, referrals are more convincing than a traditional advertisement. If that weren’t enough, those who refer are more likely to do so for someone who actually needs what you offer.

With these things in mind, it makes sense to initiate a referral program throughout your MSP. Following are a few tips to help you see the best referral program results:


Ensure You’ve Got Referable Service

First, your MSP company needs to provide solutions in customer service that are so effective that they naturally lend themselves to recommendation. If you’re asking your existing clients to refer you, and they’re just waiting for their own contract terms to expire so they can leave, then what you ask isn’t likely to be heeded.

If you’re going above and beyond, delivering better service than you even promised (due to intentional under-representation of your ability), then clients will be happy to refer you. They’ll likely do so before you ask.


Lead Up to the Ask Through Conversation

Don’t just jump right out and ask your clientele to give you a positive referral. Lead up to it through natural conversation. You might, for example, let slip that you’re starting a new incentive program for customers who successfully refer you.


Provide Incentive Rewards for Successful Referral

Reward clients who refer you to prospectsTesla has a fine referral program, and you might take some tips from them pertaining to the sort of product or service incentives you offer.


Expanded Referrals

Your MSP company will likely see a marked increase in referrals if you provide excellent service, ask for the referral properly, and provide incentives for those referrals which are successful. These are just a few ways to initiate a referral. Always enhance services provided and try new things for increased success.

Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.