Your MSP marketing content must produce Return on Investment (ROI). Search engine optimization (SEO) is effective in this, but you can’t oversaturate writing, or you’ll be off-balance.
To be sustainable, you must have a proper balance. Articles need to be readable, and they need to be appropriate to those reading them. Following are some tips to help you achieve and maintain balance in terms of SEO and readability:
The Right Keywords
It’s very important that your content incorporate the right keywords. You don’t want keywords which don’t flow naturally, and you want whichever ones you use to be related to the content overall.
If you are advertising to a local market but your business isn’t local, that’s likely going to work against you. It’s also important to note that keywords transition with time; working with SEO agencies which have experience providing MSPs with effective marketing might be a good idea to help you stay on top of the changes.
Addressing Pain Points of Core Clients
MSP marketing content designed in agreement with keywords must address pain points your target demographic has. Additionally, you must provide true value in your content. Give them solutions they can effect themselves, and the “scoop” on burgeoning technologies.
Write for Real People Using Real Information
Did you know there are 1,400 blog posts published every minute? That’s twenty-three and “a third” posts every second, if you want to get more precise. To make yours stand from among them, you must back up what you say with solid data, like the hyperlink starting this section.
Articles which are more authoritative have greater SEO “weight”. Remember, you’re writing for real people, so use real information. Statistics are compelling.
Finding Proper Balance
When you produce real articles for real people, address issues they deal with, and create content with the right keywords, there’s a high level of balance. Consider your existing MSP marketing strategy and whether you need to get your outreach more centered.