Producing Readable MSP Marketing Content That Matches SEO

Your MSP marketing content must produce Return on Investment (ROI). Search engine optimization (SEO) is effective in this, but you can’t oversaturate writing, or you’ll be off-balance.

To be sustainable, you must have a proper balance. Articles need to be readable, and they need to be appropriate to those reading them. Following are some tips to help you achieve and maintain balance in terms of SEO and readability:


The Right Keywords

It’s very important that your content incorporate the right keywords. You don’t want keywords which don’t flow naturally, and you want whichever ones you use to be related to the content overall.

If you are advertising to a local market but your business isn’t local, that’s likely going to work against you. It’s also important to note that keywords transition with time; working with SEO agencies which have experience providing MSPs with effective marketing might be a good idea to help you stay on top of the changes.


Addressing Pain Points of Core Clients

MSP marketing content designed in agreement with keywords must address pain points your target demographic has. Additionally, you must provide true value in your content. Give them solutions they can effect themselves, and the “scoop” on burgeoning technologies.


Write for Real People Using Real Information

Did you know there are 1,400 blog posts published every minute? That’s twenty-three and “a third” posts every second, if you want to get more precise. To make yours stand from among them, you must back up what you say with solid data, like the hyperlink starting this section.

Articles which are more authoritative have greater SEO “weight”. Remember, you’re writing for real people, so use real information. Statistics are compelling.


Finding Proper Balance

When you produce real articles for real people, address issues they deal with, and create content with the right keywords, there’s a high level of balance. Consider your existing MSP marketing strategy and whether you need to get your outreach more centered.

Bill Hogan

Bill Hogan is President of Partners Plus. A fast growing IT Support firm based in the Philadelphia area. Bill has been helping make life with business computers easier since 1981. His education as an Electrical Engineer at Penn State started a dual approach toward gaining expertise in both programming and computer networks. In 1991 he formed Partners Plus, Inc., to provide managed IT services to companies in the Philadelphia metropolitan area, based on being a business operations ally and understanding the need to speak to company leaders in plain English rather than ‘techno-babble’. And while others tend to focus their attention on the mechanical components of a computer system, Bill and his staff take a more global approach - how a network can be best used as an integral, reliable asset to the business owner’s goals. In 2007, after years of frustration with the sub-standard services he saw during network audits, Bill published “Hassle Free Computer Support” to educate business owners with the information they need to get superior technical support for their businesses A firm believer in keeping current with advances in technology and processes, Bill lead Partners Plus to become a Microsoft Certified Partner in 1998 and a Gold Certified Partner in 2008. And, Partners Plus Inc. has been selected by Microsoft as being in the top 1% of Partners serving the Small and Medium Business Market on the East Coast. Bill is internationally certified in Network Operations and is certified by Microsoft in project management and multiple Microsoft technologies. He also held the position of representative for the Mid-Atlantic region on Microsoft’s Advisory Board which manages all Microsoft Small Business certified partners. Partners Plus provides managed it services to clients in Philadelphia and the Delaware Valley and helps them choose, implement, and manage IT and cloud solutions that are cost effective and reliable. Partners Plus’ pro-active approach to IT support is ideally suited for companies in Wilmington, Delaware or Philadelphia who depend on reliable IT infrastructure, but don’t want to spend a lot of money to keep your IT services in Delaware that way. Partners Plus clients have come to appreciate the Partners Plus team focus on operations and the ability to get the core of problems quickly, and the knowledge of how to resolve issues as quickly as possible. With the institution of the Partners Plus Protection Program, the company can now monitor, identify and resolve many network issues in minutes without coming onsite.