WOMM is an abbreviation for “Word of Mouth Marketing”. Managed services marketing incorporating a WOMM approach will likely be more effective at conversion. However, like so many things in life, this is something a lot easier to say than do. Following are tips to help incorporate WOMM:
Make Marketing So Interesting That It Must Be Shared
Managed services marketing has a plethora of interesting information to pull from. It’s to your advantage that you design content around such information. Humor and emotional appeal are also considerable tactics, but may not be so effective as cold, hard, interesting data.
Cover new developments characterizing the market. Touch on potential possibilities, and ensure what you know you can provide for clients is covered effectively.
If you’ve got interesting content, it will be shared for that reason alone. Find ways of making yours intellectually tasty, and more people will want a cognitive “nibble”.
Three R’s: Readability, Reasonableness, and Relevancy
It doesn’t matter how interesting the data or content you present; it has to be readable. Additionally, you need to design reasonable content. If you’ve got readable content that only has such a quality because it has a gonzo element similar to Hunter S. Thompson’s writing, that’s going to alienate most clients. Lastly, ensure your content is relevant to target demographics and takes into account features of the market, like competitor offerings.
Be Sure Whatever Techniques You Settle On Can Be Repeated
The most interesting, readable, reasonable, relevant content will only do you a fraction of its potential good if you can’t incorporate that elusive fourth R— Repetition. Design content to be used repeatedly in terms of output and tactics
Managed services marketing incorporating repeatable, readable, reasonable, relevant, interesting content will likely produce natural WOMM impact. Determine whether you’re doing these things, focus on areas where you’re good at, and strengthen those portions of outreach which need assistance.