Managed Services Marketing Tips to Facilitate More Effective WOMM

WOMM is an abbreviation for “Word of Mouth Marketing”. Managed services marketing incorporating a WOMM approach will likely be more effective at conversion. However, like so many things in life, this is something a lot easier to say than do. Following are tips to help incorporate WOMM:


Make Marketing So Interesting That It Must Be Shared

Managed services marketing has a plethora of interesting information to pull from. It’s to your advantage that you design content around such information. Humor and emotional appeal are also considerable tactics, but may not be so effective as cold, hard, interesting data.

Cover new developments characterizing the market. Touch on potential possibilities, and ensure what you know you can provide for clients is covered effectively.

If you’ve got interesting content, it will be shared for that reason alone. Find ways of making yours intellectually tasty, and more people will want a cognitive “nibble”.


Three R’s: Readability, Reasonableness, and Relevancy

It doesn’t matter how interesting the data or content you present; it has to be readable. Additionally, you need to design reasonable content. If you’ve got readable content that only has such a quality because it has a gonzo element similar to Hunter S. Thompson’s writing, that’s going to alienate most clients. Lastly, ensure your content is relevant to target demographics and takes into account features of the market, like competitor offerings.


Be Sure Whatever Techniques You Settle On Can Be Repeated 

The most interesting, readable, reasonable, relevant content will only do you a fraction of its potential good if you can’t incorporate that elusive fourth R— Repetition. Design content to be used repeatedly in terms of output and tactics


Initiating WOMM

Managed services marketing incorporating repeatable, readable, reasonable, relevant, interesting content will likely produce natural WOMM impact. Determine whether you’re doing these things, focus on areas where you’re good at, and strengthen those portions of outreach which need assistance.

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.