IT Marketing Strategies to Help You Find the Right Market

Your IT marketing will always be more effective if you know what sort of prospects fit the range of your marketing strategies. Following are tricks you can use to help hone outreach:  

 

Know Pain Points You Solve, Find Matching Targets 

Focus your IT marketing efforts on what your products and/or services can do for your target market. Your demographic has pain points somewhere. When you know what those are, you can more effectively determine where your targets are likely to be concentrated.  

 

Observe Present Clientele to Determine Relevant Characteristics 

What kind of pain points do your current clients have? What do they spend on average? How much money do you save them or how much better are they in terms of professional viability owing to your IT services?

Put together as many relevant statistics as you can, and use those as starting points when seeking new target demographics to whom you’ll orient marketing outreach. 

 

Know Buyers, Why They Buy, Competitor Offers, and Industry Trends 

Sometimes, there are demographics which match the characteristics of existing clients but won’t convert because for one reason or another they never purchase outsourced IT services. Such prospects shouldn’t have resources wasted seeking conversion. 

Additionally, you need to know where competitors are outpacing you so you can make counter value propositions. Lastly, ensure you always know where the industry is, where it’s going, and what that means in terms of clientele tech usage. 

Cloud computing is more viable than it was initially; MSPs who jumped on it too quickly may not have made their investment back, even though cloud provision was the right move. 

 

There Are Often New Markets 

You can always find new clients developing in your IT marketing as technology expands its integral relationship to humanity. Know buyers, competitor promises, industry trends, pertinent characteristics, and the allure of your provisions in order to most effectively reach new relevant demographics. 

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Yoon Choi

An 12 year veteran of the IT Support in LA industry with a broad background consisting of start-up, SMB and Enterprise level engagements, Yoon’s experience spans a gamut of industries including legal, financial, manufacturing, media, medical and professional services in both hands-on engineering and executive roles. Yoon brings a well-seasoned viewpoint and expertise in key operational areas such as service delivery, process improvement and workflow management as well as key technical competencies in the areas of cloud based PaaS/SaaS/IaaS, VDI and virtualization, telecommunications and traditional managed services. Currently Cisco certified, Yoon is a graduate of UCLA. When the partners started Advanced Networks in 2004, the vision was simple: Be the most trusted and respected IT services providers in Los Angeles and throughout Southern California with a reputation for reliability, innovation, and a commitment to customer service. That vision remains just as strong today as it did back then. We’ve made it a point to hire the brightest and most talented team members we could find who share this vision and Yoon Choi matches this description perfectly. Yoon shares the belief of the CEO that it’s that our IT support business in LA starts and ends with the happiness of our customers.