MSP sales will likely increase if you bring a little strategy to the table. In the design of content, copywriting skills will be key in effectiveness, but the following tactics can additionally be applied to other forms of content; such as infographics, videos, pictures, or emails. With that in mind, consider these marketing maximization strategies:
Know Who You’re Trying to Reach
Your MSP sales team will naturally find conversion with greater frequency should outreach initiatives be informed by solid data. You need to know who you’re writing to.
Your target demographic may differ from a similarly-sized MSP. The products and services you provide are unique, and as such, you must ensure you cater to those who will be most positively affected by what you produce. Figure out their pain points and margins, then inform outreach by additionally considering what existing clients have bought and why.
Strategically “Weaponize” Human Psychology
The size and kind of font you use, your allocation of white space, the presence of images or videos, color schemes, trendiness, and overall layout all play a part in how content is perceived by the human mind. Psychological considerations can help you design outreach materials that are prepared for greater success. Working with marketing agencies can be key in helping you use known-effective tactics, rather than reinvent the wheel.
Ensure Honesty Strongly Defines All Outreach Strategies
Your sales numbers will certainly decline if you do not deliver on what you’ve promised. It is absolutely integral that you provide marketing exposition which is borne out in actual service delivery. A great strategy here is to undersell yourself, if slightly. Promise target clientele you can save them, say, $2k a month, then actually save them $2,200 a month. This is a hypothetical, but you get the idea.
There’s always room for improvement in marketing. Honesty in marketing, psychological utilization, and core understanding of target markets should ideally facilitate an increase in MSP sales conversions.