Should You Add BaaS to Your MSP Services?

January 14, 2019January 14, 2019 Yoon Choi IT lead generation, it leads, IT marketing, IT sales leads, it services marketing, managed services marketing, marketing for it, MSP Business, msp company, msp leads, msp marketing, msp sales, MSP services

Since offering a broad range of MSP services can increase clients dramatically, MSPs should consider Backup-as-a-Service (BaaS) as valuable. By offering BaaS and cloud storage options, as an MSP, you can help empower businesses to generate new revenue streams. Here are deeper reasons for MSPs to include BaaS as an option.

Benefits of BaaS to Customers

Expanding your MSP services to include BaaS will show that your firm keeps up with the latest technology solutions. It also allows you to take credit for helping businesses to become more sustainable and prepared for an emergency. Here are ways that BaaS can help your customers:

Provides better business continuity and less downtime
Allows a firm to operate without an on-site IT department
Storage options include private, public, or hybrid clouds
Easy to manage by the cloud provider
No upfront high costs
Access to support and technical expertise

BaaS essentially involves using a third-party data center for backing up data in the cloud, which gives you the comfort of knowing it has strong security and bases work on service level agreements (SLAs).

What MSPs Should Consider

One of the top concerns you should have as an MSP is whether adding BaaS to your offerings will bring a return on investment (ROI). The answer really comes down to what your existing base demands and your marketing efforts to reach customers who need cloud backup. Many businesses still try to get away with minimal IT support or backing up, but a business that has no backup plan is in the category of most likely to collapse overnight.

Another consideration is whether or not the data center has the capacity for unlimited storage. Top quality data centers don’t have an issue with storage space and protect data with robust cybersecurity solutions. You should also work with various data centers, as relying on one data center can cause downtime if the facility has a power outage. Always be aware that it’s best to offer at least three backup locations.

Make sure that the recovery point objective (RPO) and recovery time objective (RTO) offered by the data center meets the needs of your customers. If you run your own BaaS solution, consider the differences between running file or image backups.

The hybrid model of local infrastructure mixed with cloud storage and other cloud services is powerful because it allows a company to have both quick access to its files and affordable storage. Businesses can maintain control of their applications and critical files locally while saving money by storing less critical data in the cloud.

Conclusion

Adding BaaS to your MSP services helps boost the confidence of customers that their backup and storage needs are covered. BaaS is one of the many useful cloud services that you can offer as an MSP to empower businesses to stay online even in the worst conditions. Use BaaS as a solution to concerns about disaster recovery, data protection, and scalability.