An MSP business must necessarily be cutting-edge, and one of the most cutting-edge tactics of the modern IT community involves automation, that which can be automated can help increase sales conversion. Here are several ways automation helps give sales a notable boost:
Prioritization of Leads
Your MSP business should have means of automatically prioritizing leads based on predictable factors and that which you designate as you process prospects. Some leads are more valuable than others. Those of the most value should take priority, but there should be other factors like the likelihood of a sale. For example, if the purchase process includes a more in-depth process with one client than another, priority might go to the more likely candidate. Working with SEO agencies specializing in MSPs can help you identify subtle identifiers and institute effective automation solutions.
A scheduling platform can reduce time salespeople spend making appointments with clients. If you can have an automated email go out when you’ve entered a contact into the system, then there’s a high chance you’ll be able to save both parties a lot of trouble. There are different ways to do this and which work best for you will vary.
Content can’t be automated in terms of AI-derived authorship. It must be written by a real person; preferably a professional familiar with SEO, your demographic, and your business as an MSP. Internal development of content might have greater total cost than external solutions when you factor in time, effectiveness, trial and error.
Additionally, internal solutions aren’t as likely to be cutting-edge. With a company specializing in the service, you can have properly-calibrated content regularly produced on-schedule, allowing you to essentially automate its spread and publication.
It makes sense for an MSP business to practice automation in terms of lead prioritization, scheduling, and content production. Such efforts facilitate more direct sales, freeing salespeople to more effectively utilize resources, and ensuring no prospects fall through the cracks.