Managed services marketing should continuously develop new content, but it should also be careful that it doesn’t undervalue what it already has.
There is quite a bit of content that stands to continue being useful long after its initial publication. Here are several means of re purposing your content for maximum value over the course of its “life cycle”:
Initially Design Content for Repurposing
Managed services marketing should have content plans in place which are designed for the long term. You want subjects that are always relevant. What about your MSP has a sort of perpetual quality? Is it a theme? Like professionalism in service provision? Is it a case-study incorporating the success of a client? Find evergreen topics to write about. Additionally, if you have existing content, go through it and find pieces which can be “refurbished” and recirculated.
Facilitate Consistency of Content and “Callbacks”
All content should have a consistent quality. It should be readable, authoritative, written with a voice that resonates with your demographic, and produced at regular intervals. Don’t neglect the callback, either. Whenever you write something which you can use to reference older, extant content, ensure to hyperlink.
Disseminate Content Across Varying Platforms
Mobile web usage has outpaced desktop web usage. If you are going to be relevant today, it’s integral that your content is usable and aligned with a variety of disparate platforms. Use this as an opportunity to present the same content in different ways.
Whereas before you might have had an article, now have an interactive infographic with the same information for a mobile device. Working with SEO agencies specializing in MSPs can help you more effectively find balance in such endeavors.
Managed services marketing should incorporate content maximization strategies including repurposing of content, consistently delivered content with callbacks, and multi-platform content. A well-rounded platform of this kind should help you maximize all potential from your content.