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Strategies in Managed Services Marketing for Content Maximization

Scott Anderton , , , , , , , , , , , , , , ,

Managed services marketing should continuously develop new content, but it should also be careful that it doesn’t undervalue what it already has. 

 

There is quite a bit of content that stands to continue being useful long after its initial publication. Here are several means of re purposing your content for maximum value over the course of its “life cycle”: 

 

Initially Design Content for Repurposing 

 

Managed services marketing should have content plans in place which are designed for the long term. You want subjects that are always relevant. What about your MSP has a sort of perpetual quality? Is it a theme? Like professionalism in service provision? Is it a case-study incorporating the success of a client? Find evergreen topics to write about. Additionally, if you have existing content, go through it and find pieces which can be “refurbished” and recirculated.  

 

Facilitate Consistency of Content and “Callbacks” 

 

All content should have a consistent quality. It should be readable, authoritative, written with a voice that resonates with your demographic, and produced at regular intervals. Don’t neglect the callback, either. Whenever you write something which you can use to reference older, extant content, ensure to hyperlink.  

 

Disseminate Content Across Varying Platforms 

 

Mobile web usage has outpaced desktop web usage. If you are going to be relevant today, it’s integral that your content is usable and aligned with a variety of disparate platforms. Use this as an opportunity to present the same content in different ways. 

 

Whereas before you might have had an article, now have an interactive infographic with the same information for a mobile device. Working with SEO agencies specializing in MSPs can help you more effectively find balance in such endeavours. An interactive content tool can also be used to manage the content.  

 

Optimal Content 

 

Managed services marketing should incorporate content maximization strategies including repurposing of content, consistently delivered content with callbacks, and multi-platform content. A well-rounded platform of this kind should help you maximize all potential from your content. 

Scott Anderton

Mr. Anderton is the managing partner of an IT Support & Managed IT Services provider based in Orlando, ION247. ION247 is also one of the best IT Companies in Orlando that focuses on providing state-of-the-art and the surrounding area. Prior to starting ION247, Mr. Anderton held the position of Vice President for NTT Data Inc. the 6th Largest Information Technology (IT) service provider in the world with operations in 35 countries and over $16B in revenues. Mr. Anderton managed relationships and client engagements in Financial Services, Healthcare and Public Sector verticals in the Southeast US. Prior to NTT Data, Mr Anderton was a Vice President for the Revere Group. The Revere Group is a business management and information technology consulting company with headquarters in Chicago, Illinois. In this position, Scott partnered with client CxOs, primarily in the Southeast market, to maximize investments in technology. Mr. Anderton has more than 25 years of business and Managed IT Services experience in Orlando. He has led multiple IT Strategy engagements and served as an interim CIO for several NTT Data and Revere Group clients. The first 10 years of his career were with Fortune 500 companies AT&T and Sprint. His positions included Manager of many like Advanced Network Services and Director of Systems Engineering. Prior to his role with the Revere Group, Mr. Anderton was President and founder of Technology Management Solutions (TMSI), a technology management consulting firm providing outsourced information technology services in the small and medium business markets. TMSI was acquired by the Revere Group in 2006, when Mr. Anderton joined as a principal. In addition to his technical background, Mr. Anderton has expertise in strategic planning, mergers and acquisitions, business process design, IT due diligence, and IT Organizational Change Management, and Transition Services Agreement execution. Mr. Anderton received a Bachelor of Science in Electrical Engineering with a specialization in Computer Information Systems from the University of Florida in 1990. He also has completed the Executive Management program at the Crummer Graduate School of Business, Rollins College. He resides in Orlando Florida with his wife Lisa and 3 children. You can click here to visit the website.