SEO strategies are always changing, so it’s crucial that your MSP company marketing tactics change along with them. The foundation of your campaign should align with Google’s search results, which provide the best user experience based on intent. Make it your goal to help people find exactly what they’re looking for by creating useful and relevant content.
What Does Your Audience Want from a Search?
Understanding the reason behind your audience’s queries plays a huge role in SEO. If you know the user intent, key phrases, and word relationships, then you can focus on creating online content that drives traffic to your MSP company website.
Here is a list of the most common reasons that people conduct searches based on their intent:
- Interests and passions – The user intent here is to be entertained or inspired. It’s also known as navigational intent because people are looking for specific content. These types of queries usually involve the term ”I want to know… ” The intent is to learn, research, and explore certain interests.
- Instructional – Also referred to as informational intent, this type of query says, ”I want to learn…” and usually involves how-to content.
- Purchase – Transactional intent refers to searches of ”I want to buy…” When creating this content, you want to answer questions like where to buy, information about your products and services, and how to make the purchases.
When you provide the right kind of content, then you give your audience instant gratification, build long-term relationships, and increase your search engine ranking. If you align your content with these SEO strategies, you’ll have a winning formula.
Does Your Content Have a Positive Impact on Your SEO?
When you develop your content marketing program, always understand what your target audience needs. Relevancy is the key to SEO success. Google rewards relevant content by placing it at the top of the search page. By understanding what your audience searches for, you can adapt your content to meets their needs. This is the most effective way to get your website indexed.
Make user intent the guide for your content campaign. Use Google Analytics to check customer demographics and keyword relevancy. Researching these things will give you insight into what type of content you need to create.
Search engine optimized content is all about credibility and trustworthiness. You can gain authority by concentrating on niche topics and the needs of your audience. If you provide high-quality content with relevant long-tail keywords, then you’ll have an easier time with SEO. Focus on brand-building and engagement with content that demonstrates your expertise.
A smart MSP company builds on user intent with useful and relevant content that users look for in their queries. You can build several landing pages that involve all three of the user-intent searches: informational, navigational and transactional.